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Ecstasy as Zimbabwe’s smallholder farmers secure European pineapple market

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BY TONDERAYI MUKEREDZI

In her wildest dreams, smallholder farmer Sarudzai Sithole never imagined that her pineapples could someday stock the produce section of Europe’s finest supermarkets.

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Now, the 34-year-old mother of five is part of a group of 45 farmers in Rusitu Valley in Chipinge, a district in Zimbabwean eastern province of Manicaland, who from December 2021 would be exporting nearly 50 tonnes of their pineapples to the Netherlands.

“This is the best experience I have heard in the 14  years that I have been growing pineapples.

“I have been selling my pineapples locally to buyers from Mutare, Harare and Bulawayo during this period, but it has been for a small profit.

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“I will be selling two tonnes, and at the price of 70 cents that we have been promised, the exported crop will greatly improve my life and that of my family,” an excited Sithole told IPS.

She says pineapple farming has enabled her to build a house, buy various household goods and send children to school.

She is increasing her crop hectarage, hoping that the rewards from the exported crop will empower her to electrify the family home, among other major home improvements.

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When growing the pineapples, Sithole says they do not apply fertilisers or chemicals but manure only.

Dudzai Ndiadzo, the Rusitu Fruit Growers and Marketing Trust administrator, said the farmers’ dream to export their produce to Europe became a reality in August (2021).

Their pineapples got organic certification from Ecocert Organic Standard, a French quality control body whose certification allows the farmers to send their organic products to international markets.

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The 45 villagers belong to the trust.

Farmers in Chipinge and most of Zimbabwe’s prime farming areas incur heavy post-harvest losses because their produce often rots by the roadside as they struggle to secure markets or transport their produce to the markets.

Chipinge farmers formed Rusitu Fruit Growers and Marketing Trust to market their crops. It represents over 1 300 farmers.

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The farmers were victims of Cyclone Idai. This tropical cyclone hit their home area of Chipinge and Chimanimani in 2019, killing over 180 people, destroying 7,000 households and infrastructure and leaving 4,000 people food insecure, but their pineapple crop was not destroyed.

Ndiadzo said most farmers have been growing pineapples but not on a commercial scale because the market for pineapples wasn’t that good.

“We are excited to be exporting because the local market for pineapples is poor. The money from the export market is better – it is double or more what we would have gotten here,” he told IPS.

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Confronted with market access challenges, Rusitu Fruit Growers and Marketing Trust engaged the country’s export promotion body, Zimtrade, which offered training and technical expertise to the farmers on how to grow pineapples organically.

In 2017, the farmers started working with Zimtrade to get organic certification and have been supported in the certification and export quest by organisations such as COLEACP, Embassy of Netherlands in Zimbabwe, and Netherlands based PUM and RVO International.

Zimtrade has a long-standing partnership with PUM, where experts offer technical interventions to Zimbabwean exporters in different sectors to improve their quality and production processes for export.

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Through the collaboration with PUM, Zimtrade developed links with food companies in the Netherlands that have made it possible for smallholders to export their crops.

Admire Jongwe, Zimtrade’s manager for eastern region, says the organic certification is a critical milestone in reaching the lucrative organic fruit market, especially in the United States of America, Netherlands, United Kingdom, Germany and other emerging markets such as the United Arab Emirates.

“The organic certification will enable the farmers to fetch as much as 30 percent premium on their produce in most supermarkets in Europe.

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This will improve their returns as well as boost their livelihoods from producing the pineapple,” he tells IPS.

Jongwe says with organic standards, the smallholder pineapple farmers will access the global pineapple market, which has grown from US$2,3 billion in 2011 to US$2,5 billion in 2020, according to Trade Map.

Zimbabwe averages US$18 million per year in the total trade value of fruit and vegetable exports.

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Figures from Zimtrade shows that during the first half of 2021, Zimbabwe’s horticulture exports topped US$30 million with tea, macadamia nuts, fresh flowers, leguminous vegetables, largely contributing to the revenue.

The country used to be one of Africa’s biggest exporters of horticulture, but horticulture exports have been tumbling over the years.

Europe is currently the largest export market for the Zimbabwean horticulture sector, with the Netherlands and the United Kingdom leading the pack. – IPS

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1 Comment

1 Comment

  1. Miss Marvellous Gondongwe

    January 19, 2023 at 10:29 am

    Can we have a farm visit as a new pineapple farm .

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In the community

Avoid nightime movement and stoning elephants, communities told

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BY NOKUTHABA DLAMINI 

Following a recent spate of human-wildlife conflict incidents, Zimbabwe Parks and Wildlife Management Authority spokesperson Tinashe Farawo has urged communities to exercise caution when encountering wild animals.

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Farawo emphasized the importance of avoiding confrontations with elephants, particularly when they encroach into community areas. “We would like to urge members of the communities to avoid throwing stones at elephants,” he said. “This action agitates them, leading to attacks on people.”

In addition to avoiding confrontations, Farawo advised community members to minimize movement at night, as this is when wild animals are most active. “We would like to urge communities to avoid moving at night to minimize casualties,” he said.

Farawo’s comments come after a 79-year-old man from Hwange was killed by an elephant yesterday. The incident is still under investigation by rangers. This is the second fatal incident in the area, following the death of another man who was attacked by an elephant while on his way to work in Hwange town several weeks ago.

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Elephant attack claims life of 79-year-old man in Mbizha

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BY STAFF REPORTER 

A 79-year-old man from Mbizha village met a tragic end yesterday when he was killed by a stray elephant, according to the Zimbabwe Parks and Wildlife Management Authority.

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Zimbabwe Parks spokesperson, Tinashe Farawo, confirmed the incident, saying, “We confirm the sad and unfortunate incident that happened today where a 79-year-old man lost his life.”

The attack occurred four kilometers away from the community, although the exact time of the incident was not disclosed.

This latest incident brings the total number of human deaths caused by wild animals to 40 this year, with over 55 people injured, according to statistics from the Zimbabwe Parks and Wildlife Management Authority as of last month.

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Since 2019, over 370 people have been killed and 453 injured in similar incidents, highlighting the ongoing concern of human-wildlife conflict in the country.

 

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ZPC employees appear in court over US$3.8 million theft charges

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BY STAFF REPORTER

Two senior employees of the Zimbabwe Power Company (ZPC) in Hwange, have been charged with the theft of company property valued at US$3 896 000.

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Tawanda Mhaka and Ruth Chiyani were arraigned in court following an extensive investigation into the alleged theft, which reportedly involved an accomplice, Hardlife Zimwenje, who remains at large.

The allegations stem from an incident that occurred on the 22 and 23 of August last month, during which a truck was captured on CCTV at the ZPC’s Turbine Hall loading stolen goods. The footage revealed that the loaded items included 15 electric motors, 48 tonnes of brass pipes, and a metal container. Notably, the loading occurred without proper documentation, raising immediate red flags for investigators.

Ruth Chiyani, who serves as a Loss Control Assistant, is accused of overseeing the illegal loading but failed to provide any invoices to justify the movement of the company’s assets.

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Tawanda Mhaka, acting as the Stores Officer, allegedly instructed a boilermaker to cut an electric motor and a storage container into smaller pieces to facilitate their loading onto the haulage trucks.

The stolen goods were reportedly transported using trucks hired by Zimwenje, further complicating the network of theft. Both Mhaka and Chiyani were arrested last week , following a comprehensive investigation that revealed substantial evidence against them, including CCTV footage and removal authority documents signed by the defendants.

“According to investigators, the evidence against them is substantial, including CCTV footage and removal authority documents signed by the pair. The pair was remanded to the 26th of September.”the National Prosecuting Authority said in a statement.

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