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Ecstasy as Zimbabwe’s smallholder farmers secure European pineapple market

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BY TONDERAYI MUKEREDZI

In her wildest dreams, smallholder farmer Sarudzai Sithole never imagined that her pineapples could someday stock the produce section of Europe’s finest supermarkets.

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Now, the 34-year-old mother of five is part of a group of 45 farmers in Rusitu Valley in Chipinge, a district in Zimbabwean eastern province of Manicaland, who from December 2021 would be exporting nearly 50 tonnes of their pineapples to the Netherlands.

“This is the best experience I have heard in the 14  years that I have been growing pineapples.

“I have been selling my pineapples locally to buyers from Mutare, Harare and Bulawayo during this period, but it has been for a small profit.

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“I will be selling two tonnes, and at the price of 70 cents that we have been promised, the exported crop will greatly improve my life and that of my family,” an excited Sithole told IPS.

She says pineapple farming has enabled her to build a house, buy various household goods and send children to school.

She is increasing her crop hectarage, hoping that the rewards from the exported crop will empower her to electrify the family home, among other major home improvements.

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When growing the pineapples, Sithole says they do not apply fertilisers or chemicals but manure only.

Dudzai Ndiadzo, the Rusitu Fruit Growers and Marketing Trust administrator, said the farmers’ dream to export their produce to Europe became a reality in August (2021).

Their pineapples got organic certification from Ecocert Organic Standard, a French quality control body whose certification allows the farmers to send their organic products to international markets.

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The 45 villagers belong to the trust.

Farmers in Chipinge and most of Zimbabwe’s prime farming areas incur heavy post-harvest losses because their produce often rots by the roadside as they struggle to secure markets or transport their produce to the markets.

Chipinge farmers formed Rusitu Fruit Growers and Marketing Trust to market their crops. It represents over 1 300 farmers.

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The farmers were victims of Cyclone Idai. This tropical cyclone hit their home area of Chipinge and Chimanimani in 2019, killing over 180 people, destroying 7,000 households and infrastructure and leaving 4,000 people food insecure, but their pineapple crop was not destroyed.

Ndiadzo said most farmers have been growing pineapples but not on a commercial scale because the market for pineapples wasn’t that good.

“We are excited to be exporting because the local market for pineapples is poor. The money from the export market is better – it is double or more what we would have gotten here,” he told IPS.

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Confronted with market access challenges, Rusitu Fruit Growers and Marketing Trust engaged the country’s export promotion body, Zimtrade, which offered training and technical expertise to the farmers on how to grow pineapples organically.

In 2017, the farmers started working with Zimtrade to get organic certification and have been supported in the certification and export quest by organisations such as COLEACP, Embassy of Netherlands in Zimbabwe, and Netherlands based PUM and RVO International.

Zimtrade has a long-standing partnership with PUM, where experts offer technical interventions to Zimbabwean exporters in different sectors to improve their quality and production processes for export.

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Through the collaboration with PUM, Zimtrade developed links with food companies in the Netherlands that have made it possible for smallholders to export their crops.

Admire Jongwe, Zimtrade’s manager for eastern region, says the organic certification is a critical milestone in reaching the lucrative organic fruit market, especially in the United States of America, Netherlands, United Kingdom, Germany and other emerging markets such as the United Arab Emirates.

“The organic certification will enable the farmers to fetch as much as 30 percent premium on their produce in most supermarkets in Europe.

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This will improve their returns as well as boost their livelihoods from producing the pineapple,” he tells IPS.

Jongwe says with organic standards, the smallholder pineapple farmers will access the global pineapple market, which has grown from US$2,3 billion in 2011 to US$2,5 billion in 2020, according to Trade Map.

Zimbabwe averages US$18 million per year in the total trade value of fruit and vegetable exports.

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Figures from Zimtrade shows that during the first half of 2021, Zimbabwe’s horticulture exports topped US$30 million with tea, macadamia nuts, fresh flowers, leguminous vegetables, largely contributing to the revenue.

The country used to be one of Africa’s biggest exporters of horticulture, but horticulture exports have been tumbling over the years.

Europe is currently the largest export market for the Zimbabwean horticulture sector, with the Netherlands and the United Kingdom leading the pack. – IPS

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1 Comment

1 Comment

  1. Miss Marvellous Gondongwe

    January 19, 2023 at 10:29 am

    Can we have a farm visit as a new pineapple farm .

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Binga

Lawmaker urges localized climate strategies for Tsholotsho, Hwange

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BY NOKUTHABA DLAMINI

A Shamva South lawmaker has called for a radical shift in climate change mitigation strategies, demanding that the government abandon “one-size-fits-all” projects in favor of solutions that respect the unique geography and culture of districts like Tsholotsho, Hwange, and Binga.

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During the debate on the Climate Change Management Bill, Joseph Mapiki argued that national programs often fail because they ignore local realities.

“We should look at our projects in terms of the area,” Mapiki told the National Assembly. “For example, in Tsholotsho and Hwange, where there are game parks, we cannot force them to do horticulture because there is no water. We should encourage them to engage in tourism”.

Mapiki also challenged the government’s staffing policies for climate initiatives, insisting that local language and cultural knowledge are essential for the success of any environmental committee.

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“If someone from Mashonaland Central goes and is incorporated in a Committee in Binga, it means that the Committee will not function well because that person will not be conversant with the language,” he argued.

He further emphasized that “First preference should be given to the locals to avoid taking people from other areas… because those other people will not be aware of the language and culture of the people there”.

Beyond staffing and local projects, Mapiki raised concerns about the influence of international donors on Zimbabwe’s environmental policy.

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He urged the government to ensure that the majority of climate funding is domestic to avoid “stringent measures and conditions” imposed by foreign entities.

“Our plea Hon. Minister, is that 98% funding for that Bill should be from Zimbabwe,” Mapiki stated.

“Foreign funding is hampering our progress”. His remarks were supported by other MPs who noted that climate change mainstreaming must include the “vulnerable communities” and “local authorities” who are on the frontlines of weather shocks in the province.

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Hwange

Hwange MP challenges government over Nambya teacher deployment

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BY NOKUTHABA DLAMINI

Hwange East legislator Joseph Bonda has called on the government to address what he describes as the marginalisation of the Nambya language in schools, arguing that current teacher deployment policies are undermining early learning in Matabeleland North.

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According to the National Assembly’s official record of 7 April 2026, Bonda formally asked the Minister of Public Service, Labour and Social Welfare to explain why trained Nambya-speaking teachers are not being employed in Hwange District while non-speakers are posted to the area.

He said the practice was “depriving children of receiving instruction in their mother tongue at the early education stage”, which he described as critical to both educational outcomes and cultural development.

Under Zimbabwe’s language policy framework, learners are expected to be taught in their mother language in the early grades. Critics say failure to align teacher deployment with local languages weakens that principle in practice.

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Despite the concerns raised, the matter remains unresolved in Parliament. The inquiry was deferred on 18 March and, at the latest sitting, the ministry had yet to provide a formal response.

Parents in the district say the issue has direct consequences for children’s performance.

“Our children are disadvantaged from the start,” said Ester Ncube, a parent in Jambezi under Chief Shana. “If a child cannot understand the teacher in Grade One, it affects everything that follows.”

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Community leaders argue that the debate goes beyond classroom instruction and touches on identity.

“Language is part of who we are,” said local elder Eliziya Vashe Shoko. “If schools do not teach in Nambya, we are slowly losing our identity. Government must take this seriously.”

Young professionals in the province say the challenge is not a shortage of qualified personnel but gaps in recruitment and deployment.

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“There are trained teachers who speak Nambya, Lozvi, Chidombe and other local languages, but they are not being deployed here,” said Lindiwe Sibanda, a recent graduate.

“At the same time, teachers from outside are brought in. It does not make sense. These languages should be prioritised so that communities feel a sense of belonging and respect.”

The language dispute forms part of a wider push for regional equity in Matabeleland North. Bonda has also raised concerns over local employment quotas in the wildlife sector and what he describes as the exclusion of Hwange from national weather forecasts. He argues that these issues reflect a broader mismatch between national policy and local needs.

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SOURCE: CITE

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Hwange

Hwange MP raises alarm over wildlife jobs bias as locals back call for reform

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BY NOKUTHABA DLAMINI 

Hwange East legislator, Joseph Bonda, has taken the fight for local employment in wildlife conservation to Parliament, questioning why communities living alongside dangerous animals are being sidelined in job opportunities.

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In a question directed to the Minister of Environment, Climate and Wildlife, Bonda pressed for clarity on what measures are in place to ensure that residents of Hwange District are prioritised for employment by the Zimbabwe Parks and Wildlife Management Authority. He argued that locals, who bear the brunt of human-wildlife conflict, should be first in line for jobs in the sector.

The matter, however, did not receive an immediate response in the National Assembly and was deferred on 18 March 2026, leaving the concerns unresolved for now. 

Bonda’s intervention has resonated strongly with communities in Hwange, where wildlife is both a resource and a risk.

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“We live with these animals every day”

In Mabale, local villager Sibangani Ndlovu said it is unfair that outsiders benefit from jobs linked to wildlife while locals face constant danger.

“We live with these animals every day. Elephants destroy our crops, sometimes people are injured or killed. But when jobs come, they go to people from far away. That is not right,” he said.

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“Employment should be compensation too”

Another r, Memory Moyo from Dete, said employment in parks and safari operations should be viewed as part of community compensation.

“If we are expected to conserve wildlife, then we must also benefit. Jobs are one of the biggest benefits. Otherwise, people will start to see animals as a burden, not a resource.”

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Youth feel locked out

Young people in the district say lack of access to jobs in the wildlife sector is worsening unemployment.

Talent Ncube, a youth from Hwange, said many qualified locals are overlooked.

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“We have people trained in tourism and conservation here, but they are not getting opportunities. It discourages us as young people because we feel excluded from our own resources.”

Growing pressure on government

Bonda’s question adds to mounting pressure on government to align conservation efforts with community benefits, especially in areas like Hwange where human-wildlife conflict is frequent.

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With the issue now formally raised in Parliament, residents say they are waiting to see whether authorities will respond with concrete policy changes—or whether, like many rural concerns, it will remain unresolved.

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