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Ecstasy as Zimbabwe’s smallholder farmers secure European pineapple market

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BY TONDERAYI MUKEREDZI

In her wildest dreams, smallholder farmer Sarudzai Sithole never imagined that her pineapples could someday stock the produce section of Europe’s finest supermarkets.

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Now, the 34-year-old mother of five is part of a group of 45 farmers in Rusitu Valley in Chipinge, a district in Zimbabwean eastern province of Manicaland, who from December 2021 would be exporting nearly 50 tonnes of their pineapples to the Netherlands.

“This is the best experience I have heard in the 14  years that I have been growing pineapples.

“I have been selling my pineapples locally to buyers from Mutare, Harare and Bulawayo during this period, but it has been for a small profit.

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“I will be selling two tonnes, and at the price of 70 cents that we have been promised, the exported crop will greatly improve my life and that of my family,” an excited Sithole told IPS.

She says pineapple farming has enabled her to build a house, buy various household goods and send children to school.

She is increasing her crop hectarage, hoping that the rewards from the exported crop will empower her to electrify the family home, among other major home improvements.

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When growing the pineapples, Sithole says they do not apply fertilisers or chemicals but manure only.

Dudzai Ndiadzo, the Rusitu Fruit Growers and Marketing Trust administrator, said the farmers’ dream to export their produce to Europe became a reality in August (2021).

Their pineapples got organic certification from Ecocert Organic Standard, a French quality control body whose certification allows the farmers to send their organic products to international markets.

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The 45 villagers belong to the trust.

Farmers in Chipinge and most of Zimbabwe’s prime farming areas incur heavy post-harvest losses because their produce often rots by the roadside as they struggle to secure markets or transport their produce to the markets.

Chipinge farmers formed Rusitu Fruit Growers and Marketing Trust to market their crops. It represents over 1 300 farmers.

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The farmers were victims of Cyclone Idai. This tropical cyclone hit their home area of Chipinge and Chimanimani in 2019, killing over 180 people, destroying 7,000 households and infrastructure and leaving 4,000 people food insecure, but their pineapple crop was not destroyed.

Ndiadzo said most farmers have been growing pineapples but not on a commercial scale because the market for pineapples wasn’t that good.

“We are excited to be exporting because the local market for pineapples is poor. The money from the export market is better – it is double or more what we would have gotten here,” he told IPS.

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Confronted with market access challenges, Rusitu Fruit Growers and Marketing Trust engaged the country’s export promotion body, Zimtrade, which offered training and technical expertise to the farmers on how to grow pineapples organically.

In 2017, the farmers started working with Zimtrade to get organic certification and have been supported in the certification and export quest by organisations such as COLEACP, Embassy of Netherlands in Zimbabwe, and Netherlands based PUM and RVO International.

Zimtrade has a long-standing partnership with PUM, where experts offer technical interventions to Zimbabwean exporters in different sectors to improve their quality and production processes for export.

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Through the collaboration with PUM, Zimtrade developed links with food companies in the Netherlands that have made it possible for smallholders to export their crops.

Admire Jongwe, Zimtrade’s manager for eastern region, says the organic certification is a critical milestone in reaching the lucrative organic fruit market, especially in the United States of America, Netherlands, United Kingdom, Germany and other emerging markets such as the United Arab Emirates.

“The organic certification will enable the farmers to fetch as much as 30 percent premium on their produce in most supermarkets in Europe.

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This will improve their returns as well as boost their livelihoods from producing the pineapple,” he tells IPS.

Jongwe says with organic standards, the smallholder pineapple farmers will access the global pineapple market, which has grown from US$2,3 billion in 2011 to US$2,5 billion in 2020, according to Trade Map.

Zimbabwe averages US$18 million per year in the total trade value of fruit and vegetable exports.

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Figures from Zimtrade shows that during the first half of 2021, Zimbabwe’s horticulture exports topped US$30 million with tea, macadamia nuts, fresh flowers, leguminous vegetables, largely contributing to the revenue.

The country used to be one of Africa’s biggest exporters of horticulture, but horticulture exports have been tumbling over the years.

Europe is currently the largest export market for the Zimbabwean horticulture sector, with the Netherlands and the United Kingdom leading the pack. – IPS

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1 Comment

1 Comment

  1. Miss Marvellous Gondongwe

    January 19, 2023 at 10:29 am

    Can we have a farm visit as a new pineapple farm .

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In the community

Hwange West MP demands urgent action after two killed by elephants in Victoria Falls

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BY NOKUTHABA DLAMINI 

VICTORIA FALLS – Hwange West legislator Vusumuzi Moyo has called for urgent and decisive intervention to address escalating human-elephant conflict after two people were killed by elephants in Victoria Falls within the space of a week.

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Rising on a point of national interest in the National Assembly, Moyo said the recent deaths had left families in mourning and exposed the growing danger faced by communities living near wildlife corridors.

“In closing, Mr Speaker Sir, I want to convey my message to two families within Victoria Falls. This happened within a week. They lost their lives because of this conflict,” Moyo said. “In a space of a week, two families are mourning the loss of their loved ones.”

Victoria Falls and surrounding communities, which border wildlife areas, have in recent years experienced increased incidents of elephants straying into residential areas, destroying crops and infrastructure, and in some cases fatally attacking residents.

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Moyo told Parliament that the crisis must no longer be viewed solely as a conservation issue but as a matter of human dignity and national development.

“My issue is not merely about wildlife management. It is about national development, constitutional responsibility and ultimately, protecting human dignity,” he said.

He warned that communities from Kariba to Binga, and in tourism corridors around Victoria Falls, are “under siege” from escalating human-elephant conflict.

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“Families are losing crops, infrastructure is being destroyed and tragically, lives continue to be lost. This House cannot ignore the cries of rural citizens who coexist with wildlife every day,” Moyo said.

The Hwange West MP defended previous government decisions to cull elephants in high-conflict zones, arguing that such measures were sometimes necessary to restore ecological balance and protect human life.

“These are not acts of recklessness but acts of necessity because conservation must never come at the expense of human survival,” he said.

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While acknowledging the importance of non-lethal measures such as fencing and translocation, Moyo said in some areas those interventions were no longer sufficient on their own.

He urged authorities to urgently implement provisions of the Parks and Wildlife Act, promulgated on 28 November 2025, particularly in communities bordering national parks.

“It is my sincere hope that the implementation of the Parks and Wildlife Act… will be taken to the areas that border within national parks so that people appreciate and that the regulations can be done as fast as possible,” he said.

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Moyo stressed that Parliament must strike a balance between conservation and protecting human life.

“The people are not asking Parliament to choose between elephants and human beings. They are asking us to restore the balance,” he said.

The latest fatalities have renewed debate in Victoria Falls over how authorities can better safeguard residents while maintaining Zimbabwe’s strong conservation reputation.

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Grace-and-Favour: Binga RDC builds $200k lakeside mansion for CEO despite government ban

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BY TANAKA MREWA

In a district where hunger drives thousands of children out of school and most households lack basic sanitation, a luxury four-bedroom house with a jacuzzi is nearing completion on the shores of Lake Kariba, built at public expense for the long-serving chief executive of one of Zimbabwe’s poorest local authorities.

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An investigation by CITE reveals that Binga Rural District Council (RDC) has spent close to US$200 000 constructing a “grace-and-favour” home for its chief executive officer, Joshua Muzamba, despite a standing government directive prohibiting local authorities from building personal residences for senior officials.

The development has ignited questions about governance, accountability and political protection in a district consistently ranked among Zimbabwe’s poorest, and where residents say public resources are routinely diverted from desperately needed services.

The house sits on a two-acre stand overlooking Lake Kariba, in an exclusive peninsula neighbourhood about six kilometres from Binga town, surrounded by water on two sides.

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Council records and sources familiar with the project say the stand, valued at over US$40 000, was allocated to Muzamba free of charge. The property includes four bedrooms – three of them ensuite – a jacuzzi and two garages.

The project’s cost and scale contrast sharply with living conditions in the district.

Official statistics paint a grim picture: ZimStat data shows that 73 percent of households in Binga lack toilets, while many communities travel long distances for schools and healthcare facilities amid largely impassable roads.

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Education ministry figures indicate that in 2022 alone, 6 671 pupils dropped out of school, while more than 13 000 children were irregular attendees due to hunger.

Yet despite chronic underdevelopment, council funds have been channelled into the high-end residence.

Muzamba and the council did not respond to multiple requests for comment.

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A ministry of local government circular issued on October 6, 2014 (Circular CX154) explicitly forbids local authorities from allocating institutional properties to employees, mayors or council chairpersons.

The ministry’s spokesperson Gabriel Masvora confirmed the directive remains in force.

“The government’s wish is to see improved service delivery prioritised in local authorities for the benefit of the people,” Masvora said. “Local authorities are a third tier of government which have systems and controls in place to ensure resources are used effectively.”

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He added that councillors should scrutinise expenditures to ensure compliance with government policy and residents’ priorities.

The Association of Rural District Councils of Zimbabwe (ARDCZ), with Muzamba as chair, passed a resolution allowing construction of houses for senior officials after 10 years of service, effectively sidestepping central government policy.

Muzamba has led Binga RDC for 14 years, a tenure marked by recurring controversies.

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Fanuel Cumanzala, the MP for Binga South (CCC) describes the CEO as a dominant figure operating with little internal resistance.

“He has become a liability to Binga,” Cumanzala said. “Whatever he does is for personal gain, not for the wellbeing of the people. Councillors are afraid to go against him.”

Cumanzala alleges the CEO survives political pressure because of backing from influential figures with economic interests in the district.

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Muzamba lost his position in Zanu PF’s central committee in 2018 after the Supreme Court ruled public officials could not hold multiple posts simultaneously.

Concerns over governance at Binga RDC stretch back years.

In 2018, police requested a full audit of the council after investigations into suspected theft of trust property revealed potential financial irregularities.

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The then senior assistant commissioner Stephen Mutamba, now police commissioner general, wrote to the local government ministry recommending a comprehensive audit after police uncovered evidence that council employees were allegedly under-receipting cash.

The subsequent ministry audit found serious weaknesses, including: bank transfers not being recorded in cash books; rampant under-receipting; an absence of an authenticated employment policy, exposing the council to nepotism and unethical hiring practices; and unsigned council minutes, raising doubts about the authenticity of the records.

Despite these findings, residents say meaningful corrective action never followed.

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Muzamba is accused of protecting one employee, Lovemore Siamuyi, who was implicated in earlier investigations and remains employed.

Current and former council insiders allege the CEO has filled the local authority with relatives, claims he has not publicly addressed.

A council official, speaking anonymously for fear of reprisals, said a previous resolution capped staff numbers at 50 due to financial constraints, leading to retrenchments.

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“But soon after that, more people started being employed,” the source said. “Now the place is flooded with his kinsmen.”

Employees describe a workplace climate of fear and factionalism.

Residents also question a council resolution allowing senior officials to purchase service vehicles at book value after five years, a policy they say disproportionately benefits senior executives and their associates.

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“This means residents effectively buy new vehicles every five years,” said one ratepayer.

The council is reportedly struggling with cash flow, at times paying salaries through allocations of housing stands instead of wages.

Muzamba’s critics argue that such challenges make spending on his luxury house especially difficult to justify.

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The Auditor-General has previously warned that similar practices elsewhere risk undermining service delivery. In 2022, Marondera RDC was flagged after building a CEO residence using capital development funds. The Auditor-General cautioned that “service delivery may be compromised as council funds are used for unintended purposes.”

Matabeleland North Minister Richard Moyo said his office had received no formal complaints about corruption at Binga RDC.

“We haven’t received any official reports pertaining to this matter,” he said, suggesting some allegations could be politically motivated disputes between councillors from different parties.

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Meanwhile, the government says a Zimbabwe Anti-Corruption Commission (ZACC) taskforce is examining corruption allegations across local authorities.

“If there are any reports made, the committee will swiftly look into the issues,” Masvora said.

The MP Cumanzala said it was particularly disheartening that communities in Binga remain trapped in poverty despite vast natural resources including Lake Kariba fisheries, forests teeming with wildlife and mineral wealth.

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“Binga RDC is one of the worst run in the country in the sense that we have so much resources and a lot of potential and we receive a lot of attention from non-governmental organisations and the government itself, but those resources are being pocketed by certain people,” he said.

SOURCE: CITE

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Hwange

Three-year-old girl killed in crocodile attack near Matetsi River Bridge

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BY NOKUTHABA DLAMINI 

A three-year-old girl from Matetsi in Hwange District, Matabeleland North Province, was killed by a crocodile on Tuesday evening while playing near the Matetsi River Bridge along the Bulawayo–Victoria Falls Highway.

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According to ZBC, the toddler was with her five-year-old brother as their mother, Tariro Tsondzowore, was fishing nearby when the attack occurred. Authorities said the mother had briefly stepped away, leaving the children close to the riverbank, when a crocodile suddenly emerged from the water, struck and dragged the girl into the river.

People who were nearby reportedly attempted to scare the reptile away but were unsuccessful.

The child, who was from Masikili Village under Chief Shana in Hwange District, was taken before help could arrive.

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Zimbabwe Parks and Wildlife Authority (ZimParks) rangers responded to the scene and shot one crocodile. Authorities confirmed that partial human remains have since been recovered, while efforts to retrieve additional remains are continuing.

Additional details of the incident were widely shared on social media platforms, where images from the scene show a sombre gathering along the riverbank. In the footage, several community members stand watching as uniformed personnel are seen in the water. A ZimParks vehicle is parked close to the river, while small groups of people look on from the grassy embankment, underscoring the gravity of the situation.

The tragedy has once again brought into focus the growing challenge of human-wildlife conflict in Zimbabwe, particularly in communities located near rivers and wildlife corridors.

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Local authorities have urged residents, especially those living near riverbanks, to exercise extreme caution and remain vigilant against the dangers posed by crocodiles and other wild animals.

VicFallsLive will continue to follow developments on this story.

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