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Ecstasy as Zimbabwe’s smallholder farmers secure European pineapple market

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BY TONDERAYI MUKEREDZI

In her wildest dreams, smallholder farmer Sarudzai Sithole never imagined that her pineapples could someday stock the produce section of Europe’s finest supermarkets.

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Now, the 34-year-old mother of five is part of a group of 45 farmers in Rusitu Valley in Chipinge, a district in Zimbabwean eastern province of Manicaland, who from December 2021 would be exporting nearly 50 tonnes of their pineapples to the Netherlands.

“This is the best experience I have heard in the 14  years that I have been growing pineapples.

“I have been selling my pineapples locally to buyers from Mutare, Harare and Bulawayo during this period, but it has been for a small profit.

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“I will be selling two tonnes, and at the price of 70 cents that we have been promised, the exported crop will greatly improve my life and that of my family,” an excited Sithole told IPS.

She says pineapple farming has enabled her to build a house, buy various household goods and send children to school.

She is increasing her crop hectarage, hoping that the rewards from the exported crop will empower her to electrify the family home, among other major home improvements.

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When growing the pineapples, Sithole says they do not apply fertilisers or chemicals but manure only.

Dudzai Ndiadzo, the Rusitu Fruit Growers and Marketing Trust administrator, said the farmers’ dream to export their produce to Europe became a reality in August (2021).

Their pineapples got organic certification from Ecocert Organic Standard, a French quality control body whose certification allows the farmers to send their organic products to international markets.

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The 45 villagers belong to the trust.

Farmers in Chipinge and most of Zimbabwe’s prime farming areas incur heavy post-harvest losses because their produce often rots by the roadside as they struggle to secure markets or transport their produce to the markets.

Chipinge farmers formed Rusitu Fruit Growers and Marketing Trust to market their crops. It represents over 1 300 farmers.

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The farmers were victims of Cyclone Idai. This tropical cyclone hit their home area of Chipinge and Chimanimani in 2019, killing over 180 people, destroying 7,000 households and infrastructure and leaving 4,000 people food insecure, but their pineapple crop was not destroyed.

Ndiadzo said most farmers have been growing pineapples but not on a commercial scale because the market for pineapples wasn’t that good.

“We are excited to be exporting because the local market for pineapples is poor. The money from the export market is better – it is double or more what we would have gotten here,” he told IPS.

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Confronted with market access challenges, Rusitu Fruit Growers and Marketing Trust engaged the country’s export promotion body, Zimtrade, which offered training and technical expertise to the farmers on how to grow pineapples organically.

In 2017, the farmers started working with Zimtrade to get organic certification and have been supported in the certification and export quest by organisations such as COLEACP, Embassy of Netherlands in Zimbabwe, and Netherlands based PUM and RVO International.

Zimtrade has a long-standing partnership with PUM, where experts offer technical interventions to Zimbabwean exporters in different sectors to improve their quality and production processes for export.

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Through the collaboration with PUM, Zimtrade developed links with food companies in the Netherlands that have made it possible for smallholders to export their crops.

Admire Jongwe, Zimtrade’s manager for eastern region, says the organic certification is a critical milestone in reaching the lucrative organic fruit market, especially in the United States of America, Netherlands, United Kingdom, Germany and other emerging markets such as the United Arab Emirates.

“The organic certification will enable the farmers to fetch as much as 30 percent premium on their produce in most supermarkets in Europe.

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This will improve their returns as well as boost their livelihoods from producing the pineapple,” he tells IPS.

Jongwe says with organic standards, the smallholder pineapple farmers will access the global pineapple market, which has grown from US$2,3 billion in 2011 to US$2,5 billion in 2020, according to Trade Map.

Zimbabwe averages US$18 million per year in the total trade value of fruit and vegetable exports.

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Figures from Zimtrade shows that during the first half of 2021, Zimbabwe’s horticulture exports topped US$30 million with tea, macadamia nuts, fresh flowers, leguminous vegetables, largely contributing to the revenue.

The country used to be one of Africa’s biggest exporters of horticulture, but horticulture exports have been tumbling over the years.

Europe is currently the largest export market for the Zimbabwean horticulture sector, with the Netherlands and the United Kingdom leading the pack. – IPS

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1 Comment

1 Comment

  1. Miss Marvellous Gondongwe

    January 19, 2023 at 10:29 am

    Can we have a farm visit as a new pineapple farm .

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Hwange

Chief Nelukoba-Dingani sounds alarm as water crisis and wildlife attacks threaten Mabale

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BY NOKUTHABA DLAMINI

Deep in the dry plains of Hwange-Mabale, villagers say life has become a daily battle for survival — not only against the long distances they walk to fetch water, but also against the wildlife that roams the same paths their children must use to reach school.

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During a visit by VicFallsLive, Chief Nelukoba- Dingani of Mabale painted a dire picture of a community caught between environmental hardship and the realities of living inside a wildlife corridor.

“We have no water up to Gwayi — we are suffering.”

Standing beside a recently drilled, but completely dry borehole shaft at his homestead, Chief Nelukoba said the area’s water table has drastically dropped, leaving families without reliable access to drinking water.

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“We have tried drilling many times. The latest borehole went down almost 100 metres — still, nothing,” he said.

“People here are suffering. To get water, some walk more than five kilometres every day.”

The chief said several homesteads have abandoned shallow wells that dried up as temperatures soared and rainfall patterns shifted.

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The water crisis is compounded by the fact that the community sits directly along a wildlife corridor used by elephants, lions and hyenas moving between protected areas.

Behind some homesteads, fresh elephant dung and large footprints are a daily reminder of how close danger is.

“These animals are always here,” said Chief Nelukoba. “Elephants are killing people, hyenas are killing livestock, and lions are hunting in our villages.”

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He recalled a particularly devastating attack at his own homestead.

“In one night, I lost eight cattle and 16 goats. They were all taken from the kraal. This is what my people face often.”

Perhaps the most heartbreaking part of the chief’s concerns is the danger faced by school-going children.

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Learners from the area walk between 5 and 10 kilometres to reach Nabushome High School.

“Children meet lions on the way. Sometimes they have to run back home,” he said.

“How can they learn in fear? How can they grow when they are not safe?”

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“Conservation must benefit the people living with wildlife.”

Chief Nelukoba stressed that communities bearing the burden of wildlife presence should also receive the most support.

He urged conservation authorities and organisations to prioritise basic needs such as water, safe routes to school, and security for villagers and livestock.

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“We support conservation. But conservation must also support us,” he said.

“We need water sources. We need protection from these animals. Rural people living with wildlife must not be forgotten.”

For Chief Nelukoba, the message is simple but urgent:

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“Let conservation policies bring safety and dignity to our people.”

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Hwange man jailed 19 years for sexual assault spree against relative

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BY STAFF REPORTER

A 39-year-old man from Musuna area has been sentenced to an effective 19 years in prison after the Hwange Regional Court found him guilty of indecent assault and aggravated indecent assault against his 36-year-old cousin-in-law.

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According to the National Prosecuting Authority (NPA) , the offender targeted the woman on two separate nights at her homestead in Breamland Gardens, subjecting her to a series of disturbing assaults while she slept under her mosquito net.

The first attack occurred on 31 August 2025 at around 10PM. Prosecutors said the man crept into the complainant’s mosquito net while she was sleeping facing downwards, hugged her from behind, and began touching her inappropriately. She woke up and confronted him, prompting him to flee — but not before bizarrely offering her “sugar beans” as payment for her silence.

Although the complainant informed her husband, he initially begged her not to report the matter in an attempt to protect his younger brother.

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Two days later, on 2 September at around 11PM, the offender returned. This time, he again slipped under the mosquito net and molested the woman, forcibly groping her and inserting his finger into her private parts. When he discovered that the complainant was menstruating, he stopped and pleaded for forgiveness, offering beans once again and urging her to sweep away his footprints to erase evidence of his presence.

After the second attack, the survivor refused to remain silent and reported the matter to the police, leading to the offender’s arrest and prosecution.

He was sentenced to 12 months imprisonment for indecent assault and 18 years for aggravated indecent assault.

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In a statement, the NPA warned that the justice system will not be lenient with sexual offenders, stressing that “the sanctity of a woman’s body and the safety of her home must be respected. Family ties should never be used as a shield to silence victims of abuse.”

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Tsholotsho man jailed for threats of violence and assault

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BY NOKUTHABA DLAMINI

A 43-year-old Tsholotsho man, Ezekiel Ndlovu, has been convicted on two counts of threatening violence and one count of assault after a series of violent incidents at a local homestead earlier this month.

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According to the National Prosecuting Authority, the offences occurred on the 10th 10 and 15 November, at Soluswe line. During a misunderstanding while socializing, Ndlovu reportedly threatened to kill a male victim using an axe. Five days later, he allegedly returned to the same homestead and again issued threats — this time targeting the owner of the property.

In a separate incident at the same gathering, Ndlovu struck another man on the left leg with an iron bar, causing bodily harm.

He was sentenced to 12 months in jail after being convicted at the Tsholotsho Magistrates’ Court.

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