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Ecstasy as Zimbabwe’s smallholder farmers secure European pineapple market

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BY TONDERAYI MUKEREDZI

In her wildest dreams, smallholder farmer Sarudzai Sithole never imagined that her pineapples could someday stock the produce section of Europe’s finest supermarkets.

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Now, the 34-year-old mother of five is part of a group of 45 farmers in Rusitu Valley in Chipinge, a district in Zimbabwean eastern province of Manicaland, who from December 2021 would be exporting nearly 50 tonnes of their pineapples to the Netherlands.

“This is the best experience I have heard in the 14  years that I have been growing pineapples.

“I have been selling my pineapples locally to buyers from Mutare, Harare and Bulawayo during this period, but it has been for a small profit.

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“I will be selling two tonnes, and at the price of 70 cents that we have been promised, the exported crop will greatly improve my life and that of my family,” an excited Sithole told IPS.

She says pineapple farming has enabled her to build a house, buy various household goods and send children to school.

She is increasing her crop hectarage, hoping that the rewards from the exported crop will empower her to electrify the family home, among other major home improvements.

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When growing the pineapples, Sithole says they do not apply fertilisers or chemicals but manure only.

Dudzai Ndiadzo, the Rusitu Fruit Growers and Marketing Trust administrator, said the farmers’ dream to export their produce to Europe became a reality in August (2021).

Their pineapples got organic certification from Ecocert Organic Standard, a French quality control body whose certification allows the farmers to send their organic products to international markets.

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The 45 villagers belong to the trust.

Farmers in Chipinge and most of Zimbabwe’s prime farming areas incur heavy post-harvest losses because their produce often rots by the roadside as they struggle to secure markets or transport their produce to the markets.

Chipinge farmers formed Rusitu Fruit Growers and Marketing Trust to market their crops. It represents over 1 300 farmers.

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The farmers were victims of Cyclone Idai. This tropical cyclone hit their home area of Chipinge and Chimanimani in 2019, killing over 180 people, destroying 7,000 households and infrastructure and leaving 4,000 people food insecure, but their pineapple crop was not destroyed.

Ndiadzo said most farmers have been growing pineapples but not on a commercial scale because the market for pineapples wasn’t that good.

“We are excited to be exporting because the local market for pineapples is poor. The money from the export market is better – it is double or more what we would have gotten here,” he told IPS.

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Confronted with market access challenges, Rusitu Fruit Growers and Marketing Trust engaged the country’s export promotion body, Zimtrade, which offered training and technical expertise to the farmers on how to grow pineapples organically.

In 2017, the farmers started working with Zimtrade to get organic certification and have been supported in the certification and export quest by organisations such as COLEACP, Embassy of Netherlands in Zimbabwe, and Netherlands based PUM and RVO International.

Zimtrade has a long-standing partnership with PUM, where experts offer technical interventions to Zimbabwean exporters in different sectors to improve their quality and production processes for export.

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Through the collaboration with PUM, Zimtrade developed links with food companies in the Netherlands that have made it possible for smallholders to export their crops.

Admire Jongwe, Zimtrade’s manager for eastern region, says the organic certification is a critical milestone in reaching the lucrative organic fruit market, especially in the United States of America, Netherlands, United Kingdom, Germany and other emerging markets such as the United Arab Emirates.

“The organic certification will enable the farmers to fetch as much as 30 percent premium on their produce in most supermarkets in Europe.

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This will improve their returns as well as boost their livelihoods from producing the pineapple,” he tells IPS.

Jongwe says with organic standards, the smallholder pineapple farmers will access the global pineapple market, which has grown from US$2,3 billion in 2011 to US$2,5 billion in 2020, according to Trade Map.

Zimbabwe averages US$18 million per year in the total trade value of fruit and vegetable exports.

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Figures from Zimtrade shows that during the first half of 2021, Zimbabwe’s horticulture exports topped US$30 million with tea, macadamia nuts, fresh flowers, leguminous vegetables, largely contributing to the revenue.

The country used to be one of Africa’s biggest exporters of horticulture, but horticulture exports have been tumbling over the years.

Europe is currently the largest export market for the Zimbabwean horticulture sector, with the Netherlands and the United Kingdom leading the pack. – IPS

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1 Comment

1 Comment

  1. Miss Marvellous Gondongwe

    January 19, 2023 at 10:29 am

    Can we have a farm visit as a new pineapple farm .

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In the community

MPs raise alarm over illegal gold mining threatening Inyathi hospital

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BY NOKUTHABA DLAMINI 

The Parliamentary Portfolio Committee on Health and Child Care has raised serious concern over illegal gold mining activities taking place directly beneath Inyathi District Hospital in Bubi District, Matabeleland North — warning that the facility’s infrastructure could collapse if the practice continues unchecked.

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The revelation came during the committee’s ongoing verification visits to rural health centres across Zimbabwe, aimed at assessing the state of medical infrastructure, equipment, and essential drug availability. The visits, led by Hon. Daniel Molokele, are being conducted on behalf of the committee chairperson, Hon. Dr. Thokozani Khupe.

Speaking to VicFallsLive, Molokele said the team was shocked to discover that artisanal miners (amakorokoza) had extended their illegal mining tunnels under the hospital grounds.

“One of the things that we found at Inyathi District Hospital is that amakorokoza are now doing their gold mining right under the hospital,” said Molokele. “They used to do it outside, but now they have gone beneath the facility. There is a real risk that the infrastructure might collapse because of the underground pressure. This is lawlessness that the government urgently needs to address.”

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Molokele added that the situation reflects broader governance and enforcement challenges in mining communities, where unregulated artisanal mining continues to threaten both public safety and environmental health.

“Most of the cases that patients come with are physical wounds — largely injuries from violent clashes among the amakorokoza,” he said. “There’s a lot of violence happening there, and it is putting a heavy burden on an already under-resourced hospital.”

The committee, which began its tour on Monday in Inyathi before proceeding to Avoca in Insiza District (Matabeleland South), Gundura in Masvingo, and Mutiusinazita in Buhera (Manicaland), is compiling findings that will inform parliamentary recommendations.

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“We will produce a report that will have clear recommendations,” Molokele said. “The National Assembly will debate it, and the Minister of Health will use it to engage the Minister of Finance, especially in the upcoming budget process. We are hoping for a renewed focus on rural healthcare centres, which have been neglected and underfunded for many years.”

Molokele said the verification exercise — though limited by time and financial constraints — seeks to highlight conditions in at least one rural health facility per province.

The committee’s findings come at a time when Zimbabwe’s rural health infrastructure is under severe strain, with many facilities struggling with drug shortages, outdated equipment, and deteriorating buildings. The situation in Inyathi now adds a new dimension of danger — where illegal mining is not only threatening livelihoods but also public infrastructure meant to save lives.

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Painted Dog Conservation and Uncommon bring free coding school to Gwai Valley Primary

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BY NOKUTHABA DLAMINI 

Painted Dog Conservation (PDC), in partnership with technology-driven organisation Uncommon, is set to establish a free coding school at Gwai Valley Primary in Lupane District, marking a new chapter in community empowerment and education.

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Speaking during an interview with VicFallsLive, PDC operations director, David Kuvawoga said the initiative stems from the organisation’s long-term work with local schools through its children’s bush camps.

“In our quest to find solutions to the poaching crisis, and building on the work we’ve done with schools over the years, we identified Gwai Primary as a good location to start a coding school,” he explained. “We partnered with Uncommon, which already runs facilities in Harare and Victoria Falls, to bring this opportunity closer to rural communities.”

The school will be housed in container units equipped with computers and other necessary technology. According to PDC, the project will be led by youths from the Gwai community who underwent year-long training in Victoria Falls and are now prepared to teach children — and adults — the fundamentals of coding.

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“This is not just for schoolchildren,” the operations director said. “Anyone in the community with the passion to learn can join. What matters is the interest and commitment, not formal qualifications.”

Importantly, the programme will be free of charge. Both organisations confirmed that tuition, equipment, and running costs are fully covered through fundraising efforts.

“No one is going to pay a cent,” he said. “Just like our bush camps, which host over a thousand children every year without charge, this coding school is fully funded. All the community needs to do is embrace it.”

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PDC has previously supported communities through projects such as boreholes and gardens, but this marks its first major investment in technology. The director said the initiative has the potential to address unemployment, improve education, and give local youth world-class digital skills.

“Coding is a highly sought-after skill across the world,” he noted. “If young people here can learn it, they can secure jobs or even create employment for others. This is a brick in the foundation of uplifting Lupane, Hwange, and beyond.”

The coding school is expected to open in December at Gwai Valley Primary.

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Lupane police officer sentenced for tampering with mbanje evidence

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BY WANDILE TSHUMA 

A 21-year-old constabulary officer in Lupane has been convicted after admitting he tampered with evidence in a drug possession case, effectively helping a suspect conceal part of the stash.

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The officer, Nqobile Mutale, was on duty at Lupane Terminus Base on the 18th of September when he arrested Thulani Sibanda, who had been implicated in unlawful possession of dagga/imbanje. Instead of handing over the full exhibit, Mutale struck a deal with Sibanda and hid part of the recovered drugs behind the police base.

Detectives later uncovered the hidden dagga, with Mutale leading them to the site during investigations.

Standing before the Lupane Magistrates’ Court, Mutale pleaded guilty to obstructing the course of justice. He was handed a 24-month sentence, with nine months suspended. The balance of 15 months was also suspended, provided he completes 525 hours of community service.

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