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Ecstasy as Zimbabwe’s smallholder farmers secure European pineapple market

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BY TONDERAYI MUKEREDZI

In her wildest dreams, smallholder farmer Sarudzai Sithole never imagined that her pineapples could someday stock the produce section of Europe’s finest supermarkets.

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Now, the 34-year-old mother of five is part of a group of 45 farmers in Rusitu Valley in Chipinge, a district in Zimbabwean eastern province of Manicaland, who from December 2021 would be exporting nearly 50 tonnes of their pineapples to the Netherlands.

“This is the best experience I have heard in the 14  years that I have been growing pineapples.

“I have been selling my pineapples locally to buyers from Mutare, Harare and Bulawayo during this period, but it has been for a small profit.

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“I will be selling two tonnes, and at the price of 70 cents that we have been promised, the exported crop will greatly improve my life and that of my family,” an excited Sithole told IPS.

She says pineapple farming has enabled her to build a house, buy various household goods and send children to school.

She is increasing her crop hectarage, hoping that the rewards from the exported crop will empower her to electrify the family home, among other major home improvements.

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When growing the pineapples, Sithole says they do not apply fertilisers or chemicals but manure only.

Dudzai Ndiadzo, the Rusitu Fruit Growers and Marketing Trust administrator, said the farmers’ dream to export their produce to Europe became a reality in August (2021).

Their pineapples got organic certification from Ecocert Organic Standard, a French quality control body whose certification allows the farmers to send their organic products to international markets.

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The 45 villagers belong to the trust.

Farmers in Chipinge and most of Zimbabwe’s prime farming areas incur heavy post-harvest losses because their produce often rots by the roadside as they struggle to secure markets or transport their produce to the markets.

Chipinge farmers formed Rusitu Fruit Growers and Marketing Trust to market their crops. It represents over 1 300 farmers.

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The farmers were victims of Cyclone Idai. This tropical cyclone hit their home area of Chipinge and Chimanimani in 2019, killing over 180 people, destroying 7,000 households and infrastructure and leaving 4,000 people food insecure, but their pineapple crop was not destroyed.

Ndiadzo said most farmers have been growing pineapples but not on a commercial scale because the market for pineapples wasn’t that good.

“We are excited to be exporting because the local market for pineapples is poor. The money from the export market is better – it is double or more what we would have gotten here,” he told IPS.

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Confronted with market access challenges, Rusitu Fruit Growers and Marketing Trust engaged the country’s export promotion body, Zimtrade, which offered training and technical expertise to the farmers on how to grow pineapples organically.

In 2017, the farmers started working with Zimtrade to get organic certification and have been supported in the certification and export quest by organisations such as COLEACP, Embassy of Netherlands in Zimbabwe, and Netherlands based PUM and RVO International.

Zimtrade has a long-standing partnership with PUM, where experts offer technical interventions to Zimbabwean exporters in different sectors to improve their quality and production processes for export.

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Through the collaboration with PUM, Zimtrade developed links with food companies in the Netherlands that have made it possible for smallholders to export their crops.

Admire Jongwe, Zimtrade’s manager for eastern region, says the organic certification is a critical milestone in reaching the lucrative organic fruit market, especially in the United States of America, Netherlands, United Kingdom, Germany and other emerging markets such as the United Arab Emirates.

“The organic certification will enable the farmers to fetch as much as 30 percent premium on their produce in most supermarkets in Europe.

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This will improve their returns as well as boost their livelihoods from producing the pineapple,” he tells IPS.

Jongwe says with organic standards, the smallholder pineapple farmers will access the global pineapple market, which has grown from US$2,3 billion in 2011 to US$2,5 billion in 2020, according to Trade Map.

Zimbabwe averages US$18 million per year in the total trade value of fruit and vegetable exports.

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Figures from Zimtrade shows that during the first half of 2021, Zimbabwe’s horticulture exports topped US$30 million with tea, macadamia nuts, fresh flowers, leguminous vegetables, largely contributing to the revenue.

The country used to be one of Africa’s biggest exporters of horticulture, but horticulture exports have been tumbling over the years.

Europe is currently the largest export market for the Zimbabwean horticulture sector, with the Netherlands and the United Kingdom leading the pack. – IPS

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1 Comment

1 Comment

  1. Miss Marvellous Gondongwe

    January 19, 2023 at 10:29 am

    Can we have a farm visit as a new pineapple farm .

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Binga

Hope and comfort in hard times: Marvin Dube’s ‘Munoziva Zvose’ releases August 3rd

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BY NOKUTHABA DLAMINI 

Meet Marvin Dube, a gospel artist with a voice that can move mountains. Born in Kadoma and raised in various towns across Zimbabwe, Marvin’s roots trace back to Binga Junamina village, where his Tonga heritage runs deep.

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Now based in the United Kingdom, Marvin is making waves in the gospel music scene with his latest single, “Munoziva Zvose,” set to release on August 3rd.

The song was born out of a powerful vision shared by Marvin’s friend, Simbayi Zwidza. “He saw a vivid image of God knowing everything we go through, even the things we don’t understand,” Marvin recounts.This message resonated deeply with Marvin, prompting him to write a verse thanking God for his grace in the face of hardship.

“‘Munoziva Zvose’ is a message of hope and comfort,” Marvin explains. “It reminds people that they’re not alone in their struggles. God is with them, knows their struggles, and will answer their prayers.” The song is a testament to Marvin’s artistic vision: using his music to touch lives, heal the brokenhearted, and spread God’s love.

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What makes this track even more special is that Marvin is featuring on it alongside Simbayi Zwidza, whose vision inspired the song. “I’m thrilled to be collaborating with Simbayi on this powerful track,” Marvin says. “Together, we’re bringing a message of hope and comfort to those who need it most.”

Marvin Dube

What sets “Munoziva Zvose” apart from Marvin’s previous releases is its deeper, more reverent tone. The song leans towards worship music, encouraging a stronger connection with God. With its powerful melody, strong vocals, and heartfelt lyrics, this song is a blessing for anyone seeking a more profound connection with God, he says.

Marvin’s church, Spoken Ministry, has been incredibly supportive of this project, and he knows it will strengthen and edify the body of Christ. With Simbayi’s gift as a missionary preacher, the song’s potential to reach more people and share the message of faith is amplified.

“This song is a tool for evangelism,” Marvin says. “We plan to use this release to inspire others, share the message of hope, and continue to drive the missionary work we’re passionate about.”

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Get ready to be inspired by Marvin Dube’s “Munoziva Zvose,” a song that will resonate with anyone facing difficult times and remind them that God is always with them.

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Binga

Food insecurity hits Matabeleland North province amid El Nino crisis

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BY NOKUTHABA DLAMINI

A devastating food insecurity crisis has gripped Matabeleland North province, with a staggering 520 524 people struggling to access basic nutrition, according to Finance Minister Mthuli Ncube.

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The region has borne the brunt of the severe El Nino effects, leaving a significant portion of the population vulnerable.

Minister Ncube revealed these alarming figures while presenting the mid-term budget, which focuses on addressing the far-reaching consequences of El Nino.

To combat this crisis, Ncube said the government has distributed 1 839.2 metric tonnes of grain, for Matabeleland North, which represents only 16% of the required 11 711.8 metric tonnes needed to sustain the population for three months.

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The crisis has reportedly affected a staggering 7.7 million people nationwide, including  six million in rural areas and 1.7 million in urban areas, who are projected to face food insecurity in 2024.

Minister Ncube outlined a two-pronged response strategy to address the grain shortage.

“Government (will be) importing 300 000 metric tonnes of grain for distribution to vulnerable members of society, while expecting the private sector to import at least 464 000 metric tonnes of grain for sale through normal market channels.”

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Nationally, the grain importation plan for 2024 aims to address the shortfall of 765 000 metric tonnes.

The government, according to Ncube, has already imported 10,187 metric tonnes of grain, now stored in Grain Marketing Board (GMB) silos.

Furthermore, ZWL60.9 million has been allocated for grain distribution to 10 provinces, resulting in the distribution of 32 241.2 metric tonnes of grain to food-insecure households as of June 15.

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Minister Ncube emphasized that the government’s efforts are being complemented by insurance risk premiums from the Africa Risk Capacity, estimated at US$31.8 million, and combined payouts from the government and development partners.

These funds will be distributed through cash transfers to the most affected districts.

Development partners such as the are also supporting food mitigation efforts in response to the declaration of a National State of Disaster.

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In the community

Lupane’s dark classrooms: MP seeks answers on electrification and poor academic performance

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BY STAFF REPORTER

 34 out of 141 schools in Lupane are electrified

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A Lupane Member of Parliament, Mail Nkomo, recently expressed concern in the National Assembly about the zero-pass rate in Lupane and sought solutions to address this issue.

She directed her concerns to the Minister of Energy and Power Development, asking when the ministry would electrify schools in Lupane to address the zero-pass rate.

In response, Minister Edgar Moyo stated that only 34 schools in the district are powered. “Lupane has a total of 141 schools, comprising 114 primary and 37 secondary schools,” he responded.

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“Of these, 34 schools, including administration blocks and school cottages, are completely electrified.” Minister Moyo added that his ministry is constructing power lines outside Lupane Centre to cater to more schools.

“Somgolo and Makhekhe schools were recently completed, and other schools have had solar systems installed through the Rural Electrification Agency (REA) and development partners collaborating with the Ministry of Primary and Secondary Education.”

Nkomo further probed the minister on the government’s policy regarding rural electrification and power sustainability in rural areas, as well as plans for maintaining power lines in public places.

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Minister Moyo elaborated, “The Ministry, through the REA, collects 6% of all electricity sales made by ZETDC and other retailers. The Rural Electrification Fund (REF) is used to provide access to a reliable electric power supply for rural dwellers, regardless of their location or occupation, in a way that allows for a reasonable return on investment through an appropriate tariff that is economically responsive and supportive of rural areas. The REF hands over the network to ZETDC for operation and maintenance to ensure efficient grid expansion and total access strategy.”

Matabeleland North province has had the worst Grade 7 pass rate in recent years. For instance, in the 2021 Grade 7 results, 51 schools failed to achieve a single pass, according to government data. The previous year, 85 schools recorded a zero percent pass rate. Since then, the ministry has refused to release provincial results to the media, citing concerns about causing divisions.

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