Connect with us

Tourism and Environment

Zimbabwe to exhibit at Arabian Travel Market as it eyes Middle East tourists

Published

on

BY OWN CORRESPONDENT

Zimbabwe will take its tourism campaign back to Dubai, United Arab Emirates, this week where the Zimbabwe Tourism Authority (ZTA) is exhibiting at the Arabian Travel Market (ATM), which takes place between May 1 and 4.

Advertisement

ZTA chief executive Winnie Muchanyuka said that her organisation is using the Arabian exhibition as an opportunity to create awareness about ‘Destination Zimbabwe’.

“We intend to maximise our visibility efforts in this market for the destination through showcasing the country’s tourism and cultural products as well as promoting it as a safe tourism investment destination,” Muchanyuka said.

Zimbabwe has been experiencing a steady increase in tourist arrivals from the Middle East source markets since 2004.

Advertisement

“We are treating this market as a greenfield, and hence, our efforts will be largely based on broadening awareness and visibility,” she said.

“We have in the past recorded relatively steady tourist inflows with our figures sitting around 10 077 arrivals pre-Covid.

“We had a  significant drop due to travel restrictions imposed as a result of the Covid-19 pandemic.

Advertisement

“We’ve once again started to see a pronounced regrowth as we recorded 6593 arrivals from this market in 2022 compared to 1002 from 2021.”

Muchanyuka said the growth in pre-pandemic numbers was attributed to promotional campaigns that had been put into effect mostly through participation at various exhibitions, including the ATM as well as hosting of media and tour agencies on destination familiarisation tours.

She said participation at travel fairs like Arabian Travel Market, market specific road shows, and digital marketing were major promotional tools, which ZTA was using to increase destination visibility in the Middle East markets.

Advertisement

The ATM is a travel and tourism event aimed at unlocking business potential within the Middle East for inbound and outbound tourism professionals.

Tourism destinations from the Middle East and around the world showcase a diverse range of accommodation options, breath-taking tourism attractions, and new airline routes.

 

Advertisement

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Slider

Victoria Falls Safari Collection wins top honours at 2025 AZTA awards

Published

on

BY NOMMY VUMA

The Victoria Falls Safari Collection, operated by the Africa Albida Tourism hospitality group, has reaffirmed its leadership position in Zimbabwe’s tourism sector after two of its properties once again claimed top honours at the 2025 Association of Zimbabwe Travel Agents (AZTA) Awards held at Hyatt Regency Harare TheMeikles on 06 September.

Advertisement

For a remarkable 27th consecutive year, Victoria Falls Safari Lodge was voted Best Safari Lodge in Zimbabwe, while Lokuthula Lodges won Best Self-Catering Facility in Zimbabwefor the 11th year, highlighting the collection’s consistent delivery of world-class hospitality.  Lokuthula Lodges was also recognised as First Runner-Up in the Best B&B / Guesthouse category, highlighting its broad appeal.  To complement these awards, Victoria Falls Safari Collection Sales Executive Wendy Bourne was honoured with the Best Voluntary Service Award for the 12th time, recognising her outstanding commitment to supporting the travel trade.

“These awards bear witness to the dedication and passion of our entire team, whose commitment to excellence ensures that our guests continue to enjoy unforgettable experiences in Victoria Falls,” said Managing Director Nigel Frost. “We are humbled by the trust and confidence our industry partners continue to place in us, and we are inspired to keep striving for even higher standards.”

The awards come at a time of growth for the Victoria Falls Safari Collection. Following the successful launch in April 2025 of Queen Nandi Place, a multi-purpose venue for upmarket meetings and events, the collection is preparing to unveil additional MICE facilities, including two breakaway rooms and a catering area designed to be used for various events.  

Advertisement

Ross Kennedy, Director and Founder, added: “For Victoria Falls Safari Lodge to be voted Best Safari Lodge in Zimbabwe for 27 consecutive years is a truly remarkable achievement, and it reflects the unwavering support of the travel trade as well as the loyalty of our guests. At the same time, Lokuthula Lodges continues to shine as Zimbabwe’s favourite self-catering facility, highlighting the diversity of our collection. As we expand our offerings with new world-class MICE facilities, we remain committed to innovation, sustainability, and enhancing the appeal of Victoria Falls as a destination for both leisure and business travellers.”

The Victoria Falls Safari Collection comprises Victoria Falls Safari Lodge, Victoria Falls Safari Club, Victoria Falls Safari Suites, Lokuthula Lodges, Victoria Falls Safari Spa, The Boma – Dinner & Drum Show, and Queen Nandi Place, all located on the Victoria Falls Safari Lodge estate just 4km from the natural world wonder.

Hosted annually, the AZTA Awards are recognised as one of Zimbabwe’s most prestigious travel industry accolades, with winners voted for by travel agents across the country.

Advertisement

 

Advertisement
Continue Reading

Slider

Conservation amid crisis: How VFWT adapted to 2024 drought

Published

on

BY NOKUTHABA DLAMINI 

The Victoria Falls Wildlife Trust (VFWT) has released its 2024 Impact Report, detailing a year marked by unprecedented challenges due to severe drought conditions across Zimbabwe and much of Southern Africa. The report highlights the organization’s strategic adaptations to support local wildlife and communities during one of the most difficult drought years on record.

Advertisement

Unlike previous droughts where water scarcity was the primary concern, this year underscored a more complex reality. VFWT Chairperson Bruno De Leo emphasized that the lack of grazing for both wildlife and livestock emerged as an even greater threat. Animals had to venture farther for food, increasing the potential for human-wildlife conflict and competition for dwindling resources. De Leo noted, “The year 2024 underscored the importance of connectivity for wildlife and the need to maintain corridors that allow movement and relieve pressure on natural resources.”

In response to these challenges, VFWT implemented several proactive measures. Collaborating with the rural communities involved in its Herding 4 Hope project, VFWT facilitated early livestock sales to minimize losses and planned for dry-season grazing in more distant areas to conserve energy among livestock. The organization also focused on regenerating boreholes to ensure that villages without adequate water had access to crucial resources.

Notably, VFWT’s Wildlife Disease & Forensics Laboratory made significant strides, establishing itself as a key player in wildlife forensics. In 2024, the laboratory handled over 280 cases and engaged in crucial research on transboundary animal diseases affecting regional wildlife. The lab successfully validated targeted sequencing for species identification using new technologies, reinforcing its capabilities in addressing wildlife crime. Remarkably, the lab played an integral role in international ivory seizure investigations and developed a genetic panel for black rhinos, demonstrating a strong commitment to combatting poaching and ensuring species protection.

Advertisement

A particularly significant initiative was the launch of a tuberculosis surveillance project for lions within Hwange National Park. Following confirmed deaths from the disease, this project seeks to assess its prevalence among the lion population and understand transmission dynamics. With nine lions set to be sampled in late 2025, the data gathered will contribute to vital conservation knowledge.

The report emphasizes the importance of continued support from donors and stakeholders, enabling VFWT to maintain healthy animal populations and develop sustainable solutions for the future of biodiversity in the region. In a challenging year, the dedication and adaptability of the VFWT team stood out, reinforcing its commitment to conservation and community engagement.

Advertisement
Continue Reading

Slider

ZTA gears up for tourism month with significant expo in Mutare

Published

on

BY STAFF REPORTER 

Zimbabwe Tourism Authority (ZTA) is poised for a vibrant September as it kicks off Tourism Month activities, highlighted by the highly anticipated Sanganai/Hlanganani Kumbanayi Tourism Expo in Mutare.

Advertisement

This year’s event set for the 10th to the 12th of this month is set to showcase the country’s diverse tourism offerings and foster investment opportunities.

At a press conference held today in Harare and shared by the ZTA on X, Barbara Rwodzi, the Minister of Tourism and Hospitality Industry, expressed optimism regarding this year’s edition, asserting that it will be a “resounding success.”

The Expo features a robust lineup of activities, attracting participation from 83 international buyers from key source markets, 11 local buyers, and a total of 411 registered exhibitors.

Advertisement

Minister Rwodzi emphasized the ongoing infrastructure upgrades in Manicaland, which include improved road conditions, the refurbishment of the Grand Reef Aerodrome, daily flights operated by Air Zimbabwe, and a luxury train service connecting Harare and Mutare. These enhancements are anticipated to stimulate job creation and promote long-term economic growth.

Joined by Deputy Minister, Tongai Mnangagwa, Rwodzi acknowledged the role of the media in amplifying the visibility of the Expo and urged for continued coverage to maximize outreach.

In addition to the Expo, Tourism Month will feature a Tourism Symposium, various sports tourism activities, including a marathon, and celebrations for World Tourism Day, marking September as a pivotal moment for Zimbabwe’s tourism sector.

Advertisement

Continue Reading

Trending

Copyright © 2022 VicFallsLive. All rights reserved, powered by Advantage