BY STAFF REPORTER
Zimbabwe Tourism Authority (ZTA) is poised for a vibrant September as it kicks off Tourism Month activities, highlighted by the highly anticipated Sanganai/Hlanganani Kumbanayi Tourism Expo in Mutare.
This year’s event set for the 10th to the 12th of this month is set to showcase the country’s diverse tourism offerings and foster investment opportunities.
At a press conference held today in Harare and shared by the ZTA on X, Barbara Rwodzi, the Minister of Tourism and Hospitality Industry, expressed optimism regarding this year’s edition, asserting that it will be a “resounding success.”
The Expo features a robust lineup of activities, attracting participation from 83 international buyers from key source markets, 11 local buyers, and a total of 411 registered exhibitors.
Minister Rwodzi emphasized the ongoing infrastructure upgrades in Manicaland, which include improved road conditions, the refurbishment of the Grand Reef Aerodrome, daily flights operated by Air Zimbabwe, and a luxury train service connecting Harare and Mutare. These enhancements are anticipated to stimulate job creation and promote long-term economic growth.
Joined by Deputy Minister, Tongai Mnangagwa, Rwodzi acknowledged the role of the media in amplifying the visibility of the Expo and urged for continued coverage to maximize outreach.
In addition to the Expo, Tourism Month will feature a Tourism Symposium, various sports tourism activities, including a marathon, and celebrations for World Tourism Day, marking September as a pivotal moment for Zimbabwe’s tourism sector.