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Zimbabwe peanut butter boss: Getting into supermarkets was the biggest battle

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Nobukhosi Ndlovu launched Nutrie Foods in July 2013 in Harare, Zimbabwe.

At the time, she was employed as an HR consultant and had a few small businesses on the side, but she always had a dream of commercialising the production of the peanut butter her mom had made at home in the rural community of Zhombe.

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Today, the company manufactures peanut butter, mixed fruit jam and marmalade.

It also packages honey, sugar beans, soya chunks and rice under its brand, which is sold in various supermarkets and smaller local stores in the country. 

Jeanette Clark speaks to Ndlovu about the challenge of getting consumer packaged goods on supermarket shelves and the growing demand for healthier food. 

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No finance, no equipment

Ndlovu’s first hurdle was securing the finance needed for the equipment required to produce peanut butter on a commercial scale.

“I did the research and determined I would need equipment to the tune of US$20,000,” she explains.

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And so, the knocking on doors began but traditional banks had no good news for her; they required collateral that she did not have.

Finally, a friend referred her to a microfinance institution co-founded by two Zimbabwean women and Ndlovu set off to secure an appointment.

On day one, however, she was blocked by the gatekeeping receptionist.

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Undeterred, she returned the next day and her spirited and loud debate with the same receptionist got the attention of the CEO, who was in the building.

“She asked that the receptionist let me in and, armed with my business plan that outlined the funding required for the equipment, which could then be used as collateral for the payments, I got the loan,” says Ndlovu.

Nutrie Foods moved its operations into a small rented warehouse in Willowvale, an industrial suburb in Harare, that had three-phase electricity to run the equipment.

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“In the beginning, I was everything in that business. I sold my car and bought a small delivery van.

“In the morning, I would buy groundnuts at the farmers’ market, then I would go to the warehouse to manufacture and bottle the peanut butter and, around 5pm, I would visit the local tuck and spaza shops to sell the product,” she recalls.

“The next day, the revenue earned from the sales would be used to repeat the routine.”

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The microfinance company noticed her diligent repayments on the loan and granted her another loan for working capital.

The headache of getting into retail stores

Ndlovu readily admits that getting her products listed was her biggest battle. (She once po sted on Facebook: “Producing a product is easy; getting it to market is death.”)

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To supply these stores, Nutrie Foods’ capacity needed to be ramped up, so for the first year, Ndlovu did not even approach the bigger supermarkets, making sure to establish the operation first.

However, once she did approach them, there were many requirements and demands.

She had to deal with requests to change her labelling and packaging and overcome the hurdle of paying a listing fee of US$2,500, capital she simply did not have as a new start-up.

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“I tried to negotiate and offered to provide the value of the listing fee in stock, but to no avail.

“When I look at it now, it was hectic and I felt like I was running around to please them but it was absolutely worth it.

“Supermarkets are where the money is made in a business where your margins are small and you have to push volumes.”

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It was only in 2018, a week before her birthday, the first big retailer gave her the news that Nutrie Foods would be listed.

“I said to myself, this is my present! I don’t need anything else!” she remembers.

Nutrie Foods products are now available in various major retail  stores such as Pick n Pay, Spar, OK and wholesalers such as N Richards.

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Boosting factory output

Ndlovu highlights another breakthrough for business growth.

In 2016, she was selected to join the Mandela Washington Fellowship as part of the Young African Leaders Initiative (YALI).

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She spent some time in the US and got the opportunity to present her business plan in a competition.

The announcement that she was one of the winners came with the very welcome prize of a US$25,000 grant.

“That grant changed my life because I used it to empower the women who were supplying me with groundnuts.

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“I was able to obtain seed and fertiliser for them to increase production.

“At the time, we were doing about one tonne every 24 hours, and then we moved it up to three or four tonnes per shift.”

The fact that Nutrie Foods could show a successful processing facility with this increased output meant that it was able to approach banks for further loans from a stronger footing.

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“I had property, I had shown growth. I managed to get a loan and buy a new production line in 2018 that does 10 tonnes per shift and is automated,” says Ndlovu.

Currently, the plant can produce about 12,000 bottles of peanut butter per day.

Expanding the range

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Ndlovu added additional products to her line-up almost immediately after starting the business.

“When at the market to get groundnuts, I would see some of the farmers had honey to sell.

“The honey did not require much from me as I already had the peanut butter containers that I could use.”

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In the second year, Nutrie Foods simply added sugar beans when purchasing the honey and groundnuts from the farmers.

Over the years, products like jam were added, which did require a bit more value addition and processing, and in 2019, Nutrie Foods began importing Kilombero rice from Malawi  to package under its brand for sale as a premium rice product.

While the brand is still best known for its volume-seller peanut butter, it is not the company’s most profitable product.

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“It remains our fastest-moving product but honey brings in a bigger profit.

“The rice, as a premium product, also has better margins, but it is on the expensive side, whereas the peanut butter is an affordable commodity.”

According to Ndlovu, Covid-19 undoubtedly had an impact on consumer behaviour.

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Honey sales were driven up by an increase in health consciousness and an awareness of the benefit of honey and ginger for certain symptoms of the virus.

“Many people changed to healthier diets.

“They were buying peanut butter to use as a cooking alternative for oil and drinking honey in their tea,” she says.

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The trend is so pronounced that Nutrie Foods is investigating healthier grains for its product offering.

“People have stopped consuming the heavy maize meal dish of sadza.

“We are looking to add finger millet.”

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Exports and growth plans

After the purchase of the new plant in 2018, Nutrie Foods investigated the certifications required to export its products.

The advent of the pandemic in 2020 put these plans on hold for a while although Ndlovu believes it’s high time to restart that process.

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“With our natural products, I think we would have a market everywhere, but the plan is to first look towards our neighbours in the African region,” she says. – How we made it in Africa

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Inside Boschpoort Predators: A candid tour with Hannes Wessels

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BY NOKUTHABA DLAMINI 

When l visited South Africa recently with the Zimbabwe Parliament and Wildlife Management Authority delegation, I was taken on a private tour of Boschpoort Predators by Hannes Wessels — President of the South African Predator Association, SUCo-SA member, and one of the industry’s most outspoken defenders. For hours, he walked us through his sanctuary, breeding areas, and off-site hunting properties, offering an unusually frank look into a sector that is often hidden behind controversy and media narratives.

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“The youth are our conservationists”

We began in the sanctuary section, where Hannes explained why thousands of schoolchildren visit the property each year.

“On Tuesdays and Thursdays school groups visit us free of charge,” he said. “Our school system in South Africa has no conservation value in the syllabus anymore. The youth are our conservationists, and that’s why it’s important to bring their schools in and take them through the jobs.”

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The sanctuary is one of three main sections: the public sanctuary, tiger breeding facilities in the valley, and a mountain breeding area that is closed to visitors.

“We don’t want human imprint on animals that are going into the hunting land,” he explained.

Breeding, hunting and the “Buffer” argument

Hannes spoke openly about the role of the predator-breeding industry in South Africa.

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“We need to keep this industry open, because it’s a buffer for the wild populations we’ve got,” he said.

“There’s been unnecessary negativity. People see an animal in a cage and think it’s starving today because of what they see in the media.”

He argued that captive-bred lions reduce pressure on wild reserves, especially as some national parks face disease challenges.

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“A specimen like that, you won’t find in our national parks anymore — Kruger is compromised due to disease in the lions. Other metapopulations are under pressure.”

He also highlighted the economic contribution:

“This industry contributes five hundred million to GDP from lion hunting alone,” he said. “If you look at the whole value chain — taxidermy, shipping agents — it makes up to a billion.”

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Traditional use and sustainability

Standing beside the enclosures, he spoke about cultural practices involving animal parts:

“Animals are part of traditional medicine in our culture, and there’s nothing wrong with it as long as it’s used sustainably. You cannot change the culture of a nation, but you can teach sustainability.”

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The challenge of tiger genetics and DNA markers

At the tiger section, he turned to what he called South Africa’s biggest challenge in tiger management:

“South Africa cannot export tigers to the countries of origin because we haven’t got DNA markers,” he said.

“I can say this is a Siberian, but it’s got Bengal blood — nobody can tell me. That’s the problem: there’s no regulation or DNA system to determine pure lines.”

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He mentioned that one of his colleagues is working to change that.

“One of my staff members is working on that to see if we can get tiger markers in, so we can actually determine what we’ve got.”

Traceability

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Hannes described a new programme they believe will reshape South Africa’s predator sector:

“We’ve got a new traceability programme, written by one of the best, especially for the lion industry,” he said.

“We can trace a lion from cradle to grave — DNA, parentage, everything.”

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This, he said, is crucial for international acceptance:

“The US (United State of America) wants traceability on the product. They don’t just want to know it doesn’t threaten the species — they want enhancement findings. It must prove a benefit.”

He argued that once traceability is universal:

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“CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora) will open up, because then we can prove we are not busy with inbreeding.”

A database to counter inbreeding claims

He said their internal database already captures detailed lineage:

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“I’ve got parentage, I’ve got DNA, I’ve got everything. We can prove we’re not breeding irresponsibly.”

But he added that government itself lacks accurate numbers:

“If you ask the department how many one-year-old male lions we have in captivity, they battle to tell us.”

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The new programme aims to force uniform reporting across the industry.

Re-wilding and new conservation fund

Hannes revealed a new initiative:

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“Every lion that will be hunted in the future will contribute to a conservation fund,” he said.

“That fund is busy with projects like re-wilding.”

He insisted re-wilding can work:

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“They say you cannot re-wild a lion — it’s like teaching a house cat to hunt. We re-wilded lions in 2016, and it’s working.”

Breeding success and natural mortality

He explained that captive-breeding success mirrors natural patterns:

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“The success rate is usually four cubs, but there’s a 25% loss. Four will be born, you’ll raise three — one is always lost.”

In nature, he said, mortality is even more brutal due to pride takeovers.

“A new male kills all the cubs because he wants his own blood. That’s why it’s almost impossible for a father to mate with his daughter in the wild.”

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Some online images showing thin lions mislead the public, he argued:

“Most of those pictures are lions growing old. They’re not sick — they just go old and starve naturally once they’re chased out.”

The 1984 Smith study: “Putting facts ahead”

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Hannes cited the work of Dr Smith, who sedated a number lions in Kruger in 1984 to establish physical averages.

“Smith claims a big lion male should be 1.05 metres at the shoulder,” he said, standing beside one of his large males.

“This one is 1.32 — higher than a normal lion male. That’s the genetics we’re working with.”

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He emphasised that quality genetics drive higher industry prices.

Industry scrutiny and advocacy

Hannes believes misinformation is one of the industry’s greatest challenges.

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“We are confronted with opinions. We’ve got the science, we’ve got the proof. NGOs are sponsoring opinions and we haven’t got the funding to put the facts out.”

He credited sector associations

“If it wasn’t for Peter, Stephen, and especially Richard — attending meetings, fighting for us — we would have lost this industry a long time ago.”

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He dismissed political threats to shut predator farming:

“The wish of the government to close the industry is the same as my wish to win the lottery — it will never happen.”

Inside the facility: Slaughterhouse, hospital, and daily Realities

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At one point we passed the onsite veterinary building.

“That’s our hospital where we treat all our animals,” he said. “It’s also the slaughterhouse for carcasses — nothing is wasted.”

He explained they had just processed a horse that had died that morning following an attack with a wildebeest.

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Gabi and the nocturnal predators

The tour almost ended with Gabi, a six-year-old predator kept in the sanctuary.

“Normally nocturnal,” Hannes said, “but she’s quite big, and she was hand-raised before being released on the property.”

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A controversial but transparent vision

My tour with Hannes revealed a man deeply committed to a model that blends conservation, utilisation, and economic sustainability — a model many organisations and countries intensely debate. He insists that with science, genetics, traceability, and strict record-keeping, the predator-breeding industry can both protect wild populations and support livelihoods.

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Government extends Victoria Falls Border Post operating hours to 24 hours

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BY WANDILE TSHUMA

The government has officially extended the operating hours of the Victoria Falls Border Post to a full 24-hour schedule, according to an Extraordinary Government Gazette published on Thursday.

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The change was announced under General Notice 2265A of 2025, issued in terms of section 41 of the Immigration Act [Chapter 4:02]. The notice states that the Minister of Home Affairs and Cultural Heritage has approved the extension with immediate effect from the date of publication.

The Gazette declares:

“It is hereby declared that in terms of section 41 of the Immigration Act [Chapter 4:02], the Minister has extended the operating hours for the Victoria Falls Border Post to twenty-four (24) hours on a daily basis, with effect from the date of publication of this notice.”

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The move is expected to boost tourism, trade, and regional mobility along one of Zimbabwe’s busiest tourist corridors, which connects the country to Zambia and the broader SADC region.

Stakeholders in tourism and logistics have long advocated for extended operating hours, citing increased traffic through Victoria Falls and the need to align with neighbouring countries that already run round-the-clock border operations.

 

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Victoria Falls airport handles over 460 000 passengers in 2025

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BY NOKUTHABA DLAMINI

Passenger traffic through Victoria Falls International Airport has continued its upward trend this year, with the Airports Company of Zimbabwe (ACZ) reporting a total of 463 848 passengers handled between January and September 2025.

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This marks a 13.57 percent increase from the 408 436 passengers recorded over the same period in 2024.

According to ACZ, the rise shows sustained growth in travel activity through one of Zimbabwe’s busiest tourism gateways.

“Victoria Falls International Airport handled a total of 463 848 passengers in the months under review (January – September 2025) compared to 408 436 passengers for the same period in 2024, representing a 13.57 percent increase in passenger traffic,” said the Airports Company of Zimbabwe in a statement accompanying the report.

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The cumulative data shows that passenger numbers have been rising steadily each month since April, with August 2025 recording the highest monthly total of 70 080 passengers, followed by July (62 532) and September (64 209).

In 2024, the same months recorded 59 033, 54 247, and 56 582 passengers respectively.

The figures underline a positive recovery pattern for the airport since the pandemic years, when total annual passenger traffic had dropped to just 64 202 in 2020 and 129 914 in 2021.

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ACZ said it will continue to release detailed passenger traffic reports for other airports across Zimbabwe as part of its ongoing transparency and performance updates.

“Following up on our prior cumulative report, we continue releasing detailed annual passenger traffic reports for each Zimbabwean airport. Stay connected to ACZ for the upcoming statistics,” the company said.

 

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