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Zimbabwe peanut butter boss: Getting into supermarkets was the biggest battle

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Nobukhosi Ndlovu launched Nutrie Foods in July 2013 in Harare, Zimbabwe.

At the time, she was employed as an HR consultant and had a few small businesses on the side, but she always had a dream of commercialising the production of the peanut butter her mom had made at home in the rural community of Zhombe.

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Today, the company manufactures peanut butter, mixed fruit jam and marmalade.

It also packages honey, sugar beans, soya chunks and rice under its brand, which is sold in various supermarkets and smaller local stores in the country. 

Jeanette Clark speaks to Ndlovu about the challenge of getting consumer packaged goods on supermarket shelves and the growing demand for healthier food. 

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No finance, no equipment

Ndlovu’s first hurdle was securing the finance needed for the equipment required to produce peanut butter on a commercial scale.

“I did the research and determined I would need equipment to the tune of US$20,000,” she explains.

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And so, the knocking on doors began but traditional banks had no good news for her; they required collateral that she did not have.

Finally, a friend referred her to a microfinance institution co-founded by two Zimbabwean women and Ndlovu set off to secure an appointment.

On day one, however, she was blocked by the gatekeeping receptionist.

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Undeterred, she returned the next day and her spirited and loud debate with the same receptionist got the attention of the CEO, who was in the building.

“She asked that the receptionist let me in and, armed with my business plan that outlined the funding required for the equipment, which could then be used as collateral for the payments, I got the loan,” says Ndlovu.

Nutrie Foods moved its operations into a small rented warehouse in Willowvale, an industrial suburb in Harare, that had three-phase electricity to run the equipment.

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“In the beginning, I was everything in that business. I sold my car and bought a small delivery van.

“In the morning, I would buy groundnuts at the farmers’ market, then I would go to the warehouse to manufacture and bottle the peanut butter and, around 5pm, I would visit the local tuck and spaza shops to sell the product,” she recalls.

“The next day, the revenue earned from the sales would be used to repeat the routine.”

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The microfinance company noticed her diligent repayments on the loan and granted her another loan for working capital.

The headache of getting into retail stores

Ndlovu readily admits that getting her products listed was her biggest battle. (She once po sted on Facebook: “Producing a product is easy; getting it to market is death.”)

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To supply these stores, Nutrie Foods’ capacity needed to be ramped up, so for the first year, Ndlovu did not even approach the bigger supermarkets, making sure to establish the operation first.

However, once she did approach them, there were many requirements and demands.

She had to deal with requests to change her labelling and packaging and overcome the hurdle of paying a listing fee of US$2,500, capital she simply did not have as a new start-up.

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“I tried to negotiate and offered to provide the value of the listing fee in stock, but to no avail.

“When I look at it now, it was hectic and I felt like I was running around to please them but it was absolutely worth it.

“Supermarkets are where the money is made in a business where your margins are small and you have to push volumes.”

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It was only in 2018, a week before her birthday, the first big retailer gave her the news that Nutrie Foods would be listed.

“I said to myself, this is my present! I don’t need anything else!” she remembers.

Nutrie Foods products are now available in various major retail  stores such as Pick n Pay, Spar, OK and wholesalers such as N Richards.

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Boosting factory output

Ndlovu highlights another breakthrough for business growth.

In 2016, she was selected to join the Mandela Washington Fellowship as part of the Young African Leaders Initiative (YALI).

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She spent some time in the US and got the opportunity to present her business plan in a competition.

The announcement that she was one of the winners came with the very welcome prize of a US$25,000 grant.

“That grant changed my life because I used it to empower the women who were supplying me with groundnuts.

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“I was able to obtain seed and fertiliser for them to increase production.

“At the time, we were doing about one tonne every 24 hours, and then we moved it up to three or four tonnes per shift.”

The fact that Nutrie Foods could show a successful processing facility with this increased output meant that it was able to approach banks for further loans from a stronger footing.

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“I had property, I had shown growth. I managed to get a loan and buy a new production line in 2018 that does 10 tonnes per shift and is automated,” says Ndlovu.

Currently, the plant can produce about 12,000 bottles of peanut butter per day.

Expanding the range

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Ndlovu added additional products to her line-up almost immediately after starting the business.

“When at the market to get groundnuts, I would see some of the farmers had honey to sell.

“The honey did not require much from me as I already had the peanut butter containers that I could use.”

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In the second year, Nutrie Foods simply added sugar beans when purchasing the honey and groundnuts from the farmers.

Over the years, products like jam were added, which did require a bit more value addition and processing, and in 2019, Nutrie Foods began importing Kilombero rice from Malawi  to package under its brand for sale as a premium rice product.

While the brand is still best known for its volume-seller peanut butter, it is not the company’s most profitable product.

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“It remains our fastest-moving product but honey brings in a bigger profit.

“The rice, as a premium product, also has better margins, but it is on the expensive side, whereas the peanut butter is an affordable commodity.”

According to Ndlovu, Covid-19 undoubtedly had an impact on consumer behaviour.

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Honey sales were driven up by an increase in health consciousness and an awareness of the benefit of honey and ginger for certain symptoms of the virus.

“Many people changed to healthier diets.

“They were buying peanut butter to use as a cooking alternative for oil and drinking honey in their tea,” she says.

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The trend is so pronounced that Nutrie Foods is investigating healthier grains for its product offering.

“People have stopped consuming the heavy maize meal dish of sadza.

“We are looking to add finger millet.”

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Exports and growth plans

After the purchase of the new plant in 2018, Nutrie Foods investigated the certifications required to export its products.

The advent of the pandemic in 2020 put these plans on hold for a while although Ndlovu believes it’s high time to restart that process.

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“With our natural products, I think we would have a market everywhere, but the plan is to first look towards our neighbours in the African region,” she says. – How we made it in Africa

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In the community

Two artisanal miners die in Umguza mine shaft collapse

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BY STAFF REPORTER 

Two artisanal miners have died following the collapse of a flooded mine shaft at Cement Side in Umguza District, ZBC has reported.

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The incident occurred early Tuesday morning after heavy water ingress caused the shaft to give way, trapping the two men underground.

When rescue teams arrived at the scene, officers from the Bulawayo Fire and Ambulance Services Department, assisted by local volunteers, were leading recovery efforts.

A survivor of the incident, Khulumani Nkomo, described the terrifying moments leading up to the collapse.

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“We heard a loud cracking sound as we reached the ground, then water started rushing in. The two were behind us, and the shaft just closed, trapping the other one in the tunnel,” he said.

Nkomo added that attempts to rescue the trapped miners proved futile.

“We tried to dig with our hands and tools, but the water kept coming. By the time help arrived, it was already too late.”

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A brother of one of the deceased miners said the family is struggling to cope with the loss, revealing that the victim was only 19 years old.

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Unregulated mining pushes Zimbabwe toward environmental and public health crisis

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BY STAFF REPORTER

Zimbabwe is facing a deepening environmental and public health emergency driven by unchecked mining activities, with environmental experts warning that the situation has escalated into a national security concern.

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The alarm was raised during discussions aired on recently at CITE, where environmental leaders unpacked the scale of ecological damage unfolding across the country.

Centre for Natural Resource Governance (CNRG) Executive Director Farai Maguwu said Zimbabwe’s mining boom has reached crisis levels, fuelled largely by economic decline and the collapse of formal employment.

“Mining has become the default survival strategy for many Zimbabweans,” Maguwu said, noting that widespread job losses and industrial shutdowns have pushed communities toward extractive activities as a quick source of income.

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He warned that weak governance has allowed mining to spread into protected and ecologically sensitive areas, despite existing policies that prohibit such activities.

“We are seeing mountains disappearing and rivers being destroyed. Even with a ban on riverbed mining, enforcement has collapsed,” Maguwu said.

According to Maguwu, mining has encroached into UNESCO heritage sites and protected zones such as Mavuradona Wilderness, while areas like Shurugwi and Poterekwa Mountain have suffered extensive damage.

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More concerning, he alleged that some law enforcement agents and senior officials are complicit in environmental destruction.

“In places like Penhalonga, elements within the police, military, senior government structures and intelligence services are allegedly part of mining syndicates,” he said, warning that the crisis now threatens national stability.

Maguwu also highlighted the dangers of mining beneath roads and residential areas, which he said could result in catastrophic collapses and flash floods.

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“They are creating underground dams in mountains. When these give way, people will be swept away,” he said.

He criticised what he described as a lack of urgency from authorities in responding to the scale of destruction.

“If government is concerned about the future of this country, the current level of environmental damage should be setting off alarm bells,” Maguwu said.

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He further explained that the shift from underground mining to open-cast methods has accelerated deforestation, land degradation and loss of agricultural land, undermining food security.

The uncontrolled use of toxic substances such as mercury and cyanide, particularly during the rainy season, has also heightened contamination risks.

“These chemicals are being dumped indiscriminately, with no punitive measures in place,” he said, warning that rainfall washes toxins into rivers, dams and streams.

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Maguwu expressed particular concern for rural communities dependent on untreated water from shallow wells, especially in Marange and Matabeleland North.

“People are drinking contaminated water. The long-term health consequences are devastating and still unfolding,” he said, describing the crisis as an “environmental Armageddon.”

Similar concerns were echoed by Nkosikhona Sibanda, Executive Director of the Centre for Environmental and Corporate Accountability Research (CECAR), who said the crisis is nationwide.

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In Matabeleland North, Sibanda said mining activity—particularly by Chinese-owned companies—has intensified in areas such as Hwange, Kamativi in Binga, and surrounding districts.

“When communities hear about foreign investment, they expect development. Instead, they are experiencing severe environmental degradation,” Sibanda said.

Studies conducted between 2024 and 2025, he added, revealed dangerous levels of air pollution in Hwange.

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“The results were shocking. Air quality is far beyond safe limits, and people are breathing toxic substances daily,” Sibanda said.

Health facilities in affected areas have reportedly recorded a rise in respiratory illnesses and chronic diseases, underscoring the growing human cost of environmental neglect.

“This is no longer just an environmental issue—it is a public health emergency,” Sibanda said.

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This report is based on information originally published by the Centre for Innovation and Technology (CITE).

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From skins to steaks — How wildlife trade is fueling communities in South Africa

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BY NOKUTHABA DLAMINI 

In the small town of Bela-Bela, a quietly flourishing business is unfolding — one that turns wildlife into livelihood, education, and economic opportunity. On a humid afternoon, we walked into the operations of Estelle Nel Taxidermy (and its parent networks), where rows of beautiful animal mounts — from antelope horns to zebra skins, skulls to full-body trophies — line the walls.

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But beyond the busts and custom mounts lies a deeper purpose: this is not simply a display of hunting trophies. It is a system of sustainable use — where animals that die naturally or are hunted legally are completely utilised: meat, skin, horns, bones — nothing goes to waste, and everything acquires value.

As we discovered from our conversations, this network extends beyond taxidermy. Adjacent to the showrooms are processing facilities, butcheries, and game-meat wholesalers — all integral to transforming South Africa’s wild fauna into a formal, regulated, and sustainable economy.

“This is home” — an artisan’s vocation

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I sat down with Melanie Viljoen, who serves as Export Secretary at Estelle Nel Taxidermy. Her voice was calm, resolute.

“For me, it’s like this is home and it’s something that I love to do. I love art. I studied art at school. I can’t think of anything else I’d rather do.”

She told us she’s been with the business for thirteen to fourteen years. Over that time she’s mastered a unique craft. “I’ve found my niche,” she said, “and I’m not going anywhere.”

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Melanie explained how the business flows: outfitters bring in international clients to hunt on private farms, then process the animals: trophy mounts for some, meat for others. Locals also bring animals — sometimes for trophies, sometimes just for meat. There is even “school-mount” work: smaller species, sometimes a mother and its young, carefully preserved — not just for hunters, but for children to touch and learn about wildlife up close.

“We mount animals that have died naturally or were hunted… we use everything, from the meat to the skins and curls. It’s a sustainable way of doing business, and everything has a monetary value.”

This, she says, is both business and passion — blending artistry, conservation, and commerce.

From workshops to global markets — taxidermy meets commerce

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According to membership details o South African Taxidermy & Tannery Association, Estelle Nel Taxidermy offers a wide range of services: from mounting mammals, birds, reptiles; tanning skins and capes; cleaning, mounting and articulating skulls, bones, horns, tusks; to producing novelty leather items, polished horn décor, engraved bones, hoof lamps — even gunbags and furniture. They offer full export packing and crating services, and help clients ship internationally.

What this means is that skins, hides and trophies — once the culmination of a hunt — become far more than personal souvenirs. They become export commodities, contributing to livelihoods of artisans, packers, shippers, and everyone in between.

Yet, as Pieter Swart President of South African Taxidermy & Tannery Association  (SATTA)/chairman of SUCO-SA) told us, that path to global markets is not without obstacles.

“Certain airlines allow the shipping of these trophies. I think it’s about four airlines that you can ship them overseas, but the rest refuse to take their hunting trophies to destinations. As well as the sea shipments — there’s only one ship going to America every three months. The rest of the shipping lines refuse to take hunting trophies.”

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He lamented the difficulty in logistics. And yet, he sees themselves as part of a broader — and misunderstood — effort. “This anti-animal works movement created the idea that hunting is killing the animals and destroying them to extinction — but that is actually quite the opposite,” he said. “More and more, the guys are farming the animals; that is creating a better future for the animals.”

In other words: regulated, sustainable use — of every part of the animal — can coexist with conservation, economic empowerment, and community upliftment.

Game meat: from farm to fork

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Next door to the taxidermy showroom, we toured a modest but hygienic meat-processing Camo Meat facility, run by people like Ina Hechter. They explained that their business started small — in 2012 as a private processing butcher for animals from farms. Around 2017 they expanded into wholesale for local markets. Export remains limited, but local demand is growing.

Their meats include species typical of the South African game-meat industry: kudu, impala, springbok, wildebeest, zebra and others. What began as a niche — somewhat stigmatised — trade is slowly gaining acceptance. Some supermarkets and lodges are carrying game meat; more restaurants are offering “veld flavour.”

Ina told me that in times of drought — when traditional livestock farming may suffer — game-meat businesses often see increased activity. Farms with overstocked wildlife or animals unable to survive drought may harvest and sell meat, skins and other resources. In this way, what might have been a loss can become income, conservation, and food security.

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“Our parks are so small that they can’t sustain all the animals that are there,” Ina said. “Especially in drought years … when it’s not raining a lot you will see they die and then they sell the animals.”M

She sees game meat not only as a business, but as part of a broader sustainable economy — offering healthy, lean protein to consumers, easing pressure on overburdened habitats, and circulating value in rural and peri-urban communities.

More than meat and trophies — a conservation-economy model

What struck me during the tour was how holistic the operation is. It isn’t just about hunters bringing back trophies. It’s about using every bit of what exists: meat, skins, hides, horns, bones — even skulls, and decorative by-products. From full-body mounts to polished horn décor, from retail game-meat packages to furniture made from hoofs: this is a full-value chain.

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Companies like Estelle Nel Taxidermy are members of formal trade associations and provide professional services — tanning, mounting, packing, export documentation — and in doing so, they help formalize trade in wildlife products.

Meanwhile, the game meat industry — though historically informal — is slowly growing more regulated. According to a recent national biodiversity-economy strategy, game-meat production supports economic growth, food security, and employment. The most commonly produced and consumed species: impala, kudu, wildebeest, springbok.

In other words: when properly managed, this sector has the potential to transform perceptions of wildlife — from being simply “wild animals” to resources that can feed, employ and uplift entire communities.

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Challenges — logistics, stigma, regulation

But it’s not all smooth. As Pieter Swart highlighted, export logistics remain a bottleneck: only a few airlines transport trophies; shipping lines are often reluctant; sea freight to markets like the United States may come only every few months. This makes it harder for the industry to scale globally.

Domestically, the market for game meat and wildlife products still battles cultural and regulatory stigma. Many people still frown at game meat; supermarkets and restaurants are only slowly integrating it.

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Regulation is another issue: for the industry to be sustainable, wildlife needs to be farmed or managed responsibly, harvesting must follow quotas, and processing must meet health and safety standards. When abattoirs, tanneries, and exporting agents comply with regulation, this gives the industry legitimacy — but it also requires oversight, capacity, and buy-in from all stakeholders.

A snapshot

Our visit painted a picture of a wildlife economy that’s evolving: where skilled artisans turn skins, horns, skulls into enduring art; where processors supply game meat to homes, restaurants and hotels; where farms, outfitters, taxidermists, meat processors, exporters, and even children (learning from mounted displays) all form part of an ecosystem.

It’s a world that challenges simplistic ideas of wildlife as either “pristine wilderness” or “endangered species.” Instead, it shows how — if managed with respect, regulation, and purpose — natural resources can sustain livelihoods, build economies, and forge a bridge between conservation and commerce.

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For many of those involved — from Melanie Viljoen to Ina Hechter and Pieter Swart — it’s not just business. It’s home. It’s art. It’s the future.

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