BY STAFF REPORTER
In a move to protect consumers from misleading information, the Broadcasting Authority of Zimbabwe (BAZ) has issued a directive prohibiting the airing of advertisements promoting unverified claims by prophets, traditional healers, and traditional herbs or medicines.
The directive, addressed to chief executives of leading broadcasting companies, including Zimbabwe Broadcasting Corporation, ZiFM, Star FM, and several community radio stations, reminds them of their duty to ensure that advertisements comply with regulations.
BAZ emphasized that the ban is in line with the Broadcasting Services (Code of Conduct for Broadcasters) Regulations, 2023, and the Broadcasting Services (Licensing and Content) Regulations, 2004.
The move aims to prevent the public from being misled by unverified claims made in advertisements from churches and traditional healers. However, BAZ clarified that the directive does not extend to discussions or debates on these topics, as long as they do not contain advertising content.