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Cape Town Tourism and We Are Victoria Falls partner to create the ultimate African adventure

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BY BERNELEE VOLLMER

Victoria Falls and the single most iconic landmark of South Africa, Table Mountain, can expect an increased number of local and international visitors following the announcement of a new city partnership between recently launched tourism community We Are Victoria Falls and Cape Town Tourism (CTT).

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The partnership aims to promote and encourage tourists to visit these two destinations as part of the “African Routes” while working with key airlines and private sector operators on a campaign that will be launched in 2023.We Are Victoria Falls board chairperson Barbara Murasiranwa-Hughes said: ‘’The support and advice from CTT has not only helped inform the solid grounding we find of the DMP (Destination Marketing Partnership) we launch today, but marketing together from the onset will further support in fast-tracking our business objectives and prosperity of Victoria Falls.’’

The main objective is to share current destination management best practices by CTT, giving advice on how to structure a successful organisation and ecosystem that supports sustainable travel.The We Are Victoria Falls announcement follows the first-ever celebrated Global Tourism Resilience Day, which emphasises the need to foster resilient tourism development through private-public co-operation, specifically in developing countries.It raises awareness about the importance of sustainable tourism, and how tourism is more than just a considerable source of income, but also connects people with nature while inspiring environmental responsibility and conservation.

CTT chief marketing officer Leigh Dawber said: ‘’A huge congratulations to We Are Victoria Falls for bringing their vision to life as this is no small feat, and we are looking forward to collaboratively exploring ways to position and uplift tourism within an African context, by developing ways to inspire travel between our two destinations and then share any learnings and successes with the rest of the continent.’’IOL

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Visa-free travel: The key to unlocking Africa’s tourism potential

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Image: Laha Hotel& Safaris

BY OWN CORESPONDENT

As the 7th Africa Tourism Leadership Forum gets underway in Gaborone, Botswana, stakeholders from across the continent are highlighting the urgent need for visa-free travel to unlock Africa’s vast tourism potential.

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“The current visa restrictions are a major barrier to tourism growth in Africa,” said Botswana’s Vice President, Slumber Tsogwane, in his keynote address on Wednesday. “We need to liberalize travel and trade to harness the full potential of what our continent has to offer.”

Takaruza Munyanyiwa, Zimbabwe’s head of delegation and Permanent Secretary in the Ministry of Tourism and Hospitality Industry, echoed this sentiment.

“Visa-free travel is essential for promoting tourism in Africa. It’s time for us to open our borders and welcome the world to our continent.”

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The forum highlighted the importance of a unified approach to driving Africa’s tourism growth.

Emily Mburu Ndoria, Director of Trade in Services at AfCFTA, said, “The AfCFTA Agreement’s role in economic integration and its impact on tourism cannot be overlooked. Visa-free travel is a critical component of this agreement, and we must work together to make it a reality.”

Participants agreed that expanding visa-free access and improving air travel connectivity are critical steps towards achieving this goal.

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Currently, only four African countries offer visa-free access to all Africans, and expanding this approach is seen as vital to unlocking Africa’s full tourism potential and driving significant economic growth and integration.

The Africa Tourism Leadership Forum will continue from September 3 to 6 in Botswana, focusing on opportunities for driving Africa’s future growth through intra-African travel, tourism, and hospitality innovation, education, and investments.

 

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In the community

Victoria Falls unites against Mpox

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BY BAYANDA NKATHA

Stakeholders in the tourism industry and beyond are joining forces to prevent the spread of Mpox in Victoria Falls.

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Despite no reported cases in Zimbabwe, the World Health Organization (WHO) and Africa Centres for Disease Control and Prevention (Africa CDC) have declared Mpox a public health emergency.

A meeting is underway to develop a coordinated approach to prevention, bringing together the Victoria Falls City Council health department, Ministry of Health and Child Care, government departments, tourism industry players, and civic society.

The move comes after the 44th SADC Summit of Heads of State and Government in Harare called for a coordinated regional response to the outbreak.

Mpox, a viral infectious disease, can spread quickly through physical contact.

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Stakeholders in Victoria Falls are taking proactive steps to protect their community and visitors.

By working together, they aim to prevent the spread of Mpox and ensure the safety of all.

 

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World Painted Dog Day: Racing against time to save Africa’s wild dog

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BY NOKUTHABA DLAMINI

Today, on World Painted Dog Day, conservationists are sounding the alarm: less than 7 000 painted dogs remain in the wild, threatened by poaching, habitat loss, human-wildlife conflict, and disease.

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“Their numbers are dwindling; without urgent action, they may vanish forever,” warns Painted Dog Conservation (PDC).

But there is hope. PDC is committed to creating an environment where Painted Dogs can thrive, through a conservation model built on research, direct protection, education, local community involvement, and international support.

“You can help,” says PDC. “Spread awareness, donate to support our programs, and visit our website to learn more.”

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Every action counts.

As PDC notes, “Extinction is forever. Act now to help save Painted Dogs.” Let’s stand together to ensure these wild beauties continue to roam free.

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