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Ecstasy as Zimbabwe’s smallholder farmers secure European pineapple market

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BY TONDERAYI MUKEREDZI

In her wildest dreams, smallholder farmer Sarudzai Sithole never imagined that her pineapples could someday stock the produce section of Europe’s finest supermarkets.

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Now, the 34-year-old mother of five is part of a group of 45 farmers in Rusitu Valley in Chipinge, a district in Zimbabwean eastern province of Manicaland, who from December 2021 would be exporting nearly 50 tonnes of their pineapples to the Netherlands.

“This is the best experience I have heard in the 14  years that I have been growing pineapples.

“I have been selling my pineapples locally to buyers from Mutare, Harare and Bulawayo during this period, but it has been for a small profit.

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“I will be selling two tonnes, and at the price of 70 cents that we have been promised, the exported crop will greatly improve my life and that of my family,” an excited Sithole told IPS.

She says pineapple farming has enabled her to build a house, buy various household goods and send children to school.

She is increasing her crop hectarage, hoping that the rewards from the exported crop will empower her to electrify the family home, among other major home improvements.

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When growing the pineapples, Sithole says they do not apply fertilisers or chemicals but manure only.

Dudzai Ndiadzo, the Rusitu Fruit Growers and Marketing Trust administrator, said the farmers’ dream to export their produce to Europe became a reality in August (2021).

Their pineapples got organic certification from Ecocert Organic Standard, a French quality control body whose certification allows the farmers to send their organic products to international markets.

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The 45 villagers belong to the trust.

Farmers in Chipinge and most of Zimbabwe’s prime farming areas incur heavy post-harvest losses because their produce often rots by the roadside as they struggle to secure markets or transport their produce to the markets.

Chipinge farmers formed Rusitu Fruit Growers and Marketing Trust to market their crops. It represents over 1 300 farmers.

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The farmers were victims of Cyclone Idai. This tropical cyclone hit their home area of Chipinge and Chimanimani in 2019, killing over 180 people, destroying 7,000 households and infrastructure and leaving 4,000 people food insecure, but their pineapple crop was not destroyed.

Ndiadzo said most farmers have been growing pineapples but not on a commercial scale because the market for pineapples wasn’t that good.

“We are excited to be exporting because the local market for pineapples is poor. The money from the export market is better – it is double or more what we would have gotten here,” he told IPS.

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Confronted with market access challenges, Rusitu Fruit Growers and Marketing Trust engaged the country’s export promotion body, Zimtrade, which offered training and technical expertise to the farmers on how to grow pineapples organically.

In 2017, the farmers started working with Zimtrade to get organic certification and have been supported in the certification and export quest by organisations such as COLEACP, Embassy of Netherlands in Zimbabwe, and Netherlands based PUM and RVO International.

Zimtrade has a long-standing partnership with PUM, where experts offer technical interventions to Zimbabwean exporters in different sectors to improve their quality and production processes for export.

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Through the collaboration with PUM, Zimtrade developed links with food companies in the Netherlands that have made it possible for smallholders to export their crops.

Admire Jongwe, Zimtrade’s manager for eastern region, says the organic certification is a critical milestone in reaching the lucrative organic fruit market, especially in the United States of America, Netherlands, United Kingdom, Germany and other emerging markets such as the United Arab Emirates.

“The organic certification will enable the farmers to fetch as much as 30 percent premium on their produce in most supermarkets in Europe.

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This will improve their returns as well as boost their livelihoods from producing the pineapple,” he tells IPS.

Jongwe says with organic standards, the smallholder pineapple farmers will access the global pineapple market, which has grown from US$2,3 billion in 2011 to US$2,5 billion in 2020, according to Trade Map.

Zimbabwe averages US$18 million per year in the total trade value of fruit and vegetable exports.

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Figures from Zimtrade shows that during the first half of 2021, Zimbabwe’s horticulture exports topped US$30 million with tea, macadamia nuts, fresh flowers, leguminous vegetables, largely contributing to the revenue.

The country used to be one of Africa’s biggest exporters of horticulture, but horticulture exports have been tumbling over the years.

Europe is currently the largest export market for the Zimbabwean horticulture sector, with the Netherlands and the United Kingdom leading the pack. – IPS

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1 Comment

1 Comment

  1. Miss Marvellous Gondongwe

    January 19, 2023 at 10:29 am

    Can we have a farm visit as a new pineapple farm .

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In the community

Elephant kills villager in Nkayi, authorities launch investigation

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BY NOKUTHABA DLAMINI

An elephant trampled a villager to death overnight in Mthoniselwa village in Ward 13 of Nkayi district, local authorities said on Sunday, in the latest human-wildlife conflict incident in the area.

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The fatal attack occurred in the early hours of the morning, according to community leaders, who said the victim was attacked near the homestead.

“We have received a report from our Lupane Investigations Office regarding a tragic incident in Mthoniselwa village, Ward 13 of Nkayi, where a villager was trampled by an elephant,” said Zimbabwe Parks and Wildlife Management Authority (ZimParks spokesperson Luckmore Safuli.

“Further details regarding the identity and circumstances surrounding the deceased are still pending. ZimParks personnel are actively conducting assessments in the area to gather more information. Additionally, the Nkayi Rural District Council officers, in collaboration with the Zimbabwe Republic Police, are on site to investigate the incident and conduct community awareness initiatives,” Saffouli added.

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A message circulated in local community groups earlier in the day alerted residents to the incident and urged caution.

“We received a sad report from police this morning of a person who was attacked and killed by an elephant at night in Mthoniselwa, Ward 13. ZimParks has been notified and a ranger is on the way to track the elephant,” the message read.

Community leaders also urged residents to report the presence of dangerous wildlife and to remain vigilant to avoid further tragedies.

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Zimbabwe has in recent years recorded a rise in human-wildlife conflict cases, particularly involving elephants, as animals stray into villages in search of food and water.

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In the community

Grade 2 pupil and neighbor die in gas-filled well in Nkayi

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BY NOKUTHABA DLAMINI 

A Grade 2 pupil and a young man died on Thursday in a tragic incident at a neighbor’s well in Nkayi Ward 19, after being overcome by suspected carbon monoxide and a total lack of oxygen.

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The tragedy unfolded near Nkayi Primary School area when the young student was reportedly sent into the well by an elderly man  to retrieve a bucket that had fallen to the bottom.

He reportedly lured him on the promise of buying him sweets.

When the child failed to resurface, a neighbor entered the shaft in a desperate rescue attempt.

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Councillor Thubelihle Mabuza Ncube, who visited the scene on Friday, described the harrowing moments that led to the double fatality. “What happened, we understand, is that a bucket fell into the well and the boy, whose mother was not at home at the time, was lured to get in an retrieve it in exchange of sweets and things,” Ncube said. “It is said there was carbon [monoxide]… there was no oxygen at all at the bottom and that’s how he died”.

According to the councillor, the second individual who had reportedly sent the child to fetch the bucket in the well reached the bottom and was briefly able to interact with the child before being overwhelmed . “He reached the bottom, but [the gas] overcame him,” Ncube explained. “He reportedly tapped the child, but then he was overcome by that carbon and lack of air… They both died in the water “.

A third person attempted to enter the well but immediately signaled to be pulled out, reporting a suffocating heat and a total lack of oxygen inside the shaft.

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The councillor expressed deep distress over the decision to send a young child into the well. “It is very painful… a Grade 2 pupil being sent into the well by elders to go and retrieve a container from the bottom,” Ncube said, noting that it appeared the community had grown accustomed to such tasks.

Due to the extreme danger posed by the air quality, rescuers were unable to physically enter the well to recover the bodies. Instead, villagers were forced to use a makeshift tool to retrieve the deceased from the surface.

“They were finally taken out not by being fetched from below; instead, they ended up using something like a wire to pull them because people were afraid to enter where that gas was,” Ncube said.

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The incident has left the Nkayi community in mourning. “Nkayi is hurting deeply,” the councillor added. “It is a very painful situation”.

The accused has been charged by the police, according to the councillor,

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Binga

Lawmaker urges localized climate strategies for Tsholotsho, Hwange

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BY NOKUTHABA DLAMINI

A Shamva South lawmaker has called for a radical shift in climate change mitigation strategies, demanding that the government abandon “one-size-fits-all” projects in favor of solutions that respect the unique geography and culture of districts like Tsholotsho, Hwange, and Binga.

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During the debate on the Climate Change Management Bill, Joseph Mapiki argued that national programs often fail because they ignore local realities.

“We should look at our projects in terms of the area,” Mapiki told the National Assembly. “For example, in Tsholotsho and Hwange, where there are game parks, we cannot force them to do horticulture because there is no water. We should encourage them to engage in tourism”.

Mapiki also challenged the government’s staffing policies for climate initiatives, insisting that local language and cultural knowledge are essential for the success of any environmental committee.

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“If someone from Mashonaland Central goes and is incorporated in a Committee in Binga, it means that the Committee will not function well because that person will not be conversant with the language,” he argued.

He further emphasized that “First preference should be given to the locals to avoid taking people from other areas… because those other people will not be aware of the language and culture of the people there”.

Beyond staffing and local projects, Mapiki raised concerns about the influence of international donors on Zimbabwe’s environmental policy.

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He urged the government to ensure that the majority of climate funding is domestic to avoid “stringent measures and conditions” imposed by foreign entities.

“Our plea Hon. Minister, is that 98% funding for that Bill should be from Zimbabwe,” Mapiki stated.

“Foreign funding is hampering our progress”. His remarks were supported by other MPs who noted that climate change mainstreaming must include the “vulnerable communities” and “local authorities” who are on the frontlines of weather shocks in the province.

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