BY NOKUTHABA DLAMINI 

In the small town of Bela-Bela, a quietly flourishing business is unfolding — one that turns wildlife into livelihood, education, and economic opportunity. On a humid afternoon, we walked into the operations of Estelle Nel Taxidermy (and its parent networks), where rows of beautiful animal mounts — from antelope horns to zebra skins, skulls to full-body trophies — line the walls.

But beyond the busts and custom mounts lies a deeper purpose: this is not simply a display of hunting trophies. It is a system of sustainable use — where animals that die naturally or are hunted legally are completely utilised: meat, skin, horns, bones — nothing goes to waste, and everything acquires value.

As we discovered from our conversations, this network extends beyond taxidermy. Adjacent to the showrooms are processing facilities, butcheries, and game-meat wholesalers — all integral to transforming South Africa’s wild fauna into a formal, regulated, and sustainable economy.

“This is home” — an artisan’s vocation

I sat down with Melanie Viljoen, who serves as Export Secretary at Estelle Nel Taxidermy. Her voice was calm, resolute.

“For me, it’s like this is home and it’s something that I love to do. I love art. I studied art at school. I can’t think of anything else I’d rather do.”

She told us she’s been with the business for thirteen to fourteen years. Over that time she’s mastered a unique craft. “I’ve found my niche,” she said, “and I’m not going anywhere.”
Melanie explained how the business flows: outfitters bring in international clients to hunt on private farms, then process the animals: trophy mounts for some, meat for others. Locals also bring animals — sometimes for trophies, sometimes just for meat. There is even “school-mount” work: smaller species, sometimes a mother and its young, carefully preserved — not just for hunters, but for children to touch and learn about wildlife up close.

“We mount animals that have died naturally or were hunted… we use everything, from the meat to the skins and curls. It’s a sustainable way of doing business, and everything has a monetary value.”

This, she says, is both business and passion — blending artistry, conservation, and commerce.

From workshops to global markets — taxidermy meets commerce

According to membership details o South African Taxidermy & Tannery Association, Estelle Nel Taxidermy offers a wide range of services: from mounting mammals, birds, reptiles; tanning skins and capes; cleaning, mounting and articulating skulls, bones, horns, tusks; to producing novelty leather items, polished horn décor, engraved bones, hoof lamps — even gunbags and furniture. They offer full export packing and crating services, and help clients ship internationally.
What this means is that skins, hides and trophies — once the culmination of a hunt — become far more than personal souvenirs. They become export commodities, contributing to livelihoods of artisans, packers, shippers, and everyone in between.

Yet, as Pieter Swart President of South African Taxidermy & Tannery Association  (SATTA)/chairman of SUCO-SA) told us, that path to global markets is not without obstacles.
“Certain airlines allow the shipping of these trophies. I think it’s about four airlines that you can ship them overseas, but the rest refuse to take their hunting trophies to destinations. As well as the sea shipments — there’s only one ship going to America every three months. The rest of the shipping lines refuse to take hunting trophies.”

He lamented the difficulty in logistics. And yet, he sees themselves as part of a broader — and misunderstood — effort. “This anti-animal works movement created the idea that hunting is killing the animals and destroying them to extinction — but that is actually quite the opposite,” he said. “More and more, the guys are farming the animals; that is creating a better future for the animals.”

In other words: regulated, sustainable use — of every part of the animal — can coexist with conservation, economic empowerment, and community upliftment.

Game meat: from farm to fork

Next door to the taxidermy showroom, we toured a modest but hygienic meat-processing Camo Meat facility, run by people like Ina Hechter. They explained that their business started small — in 2012 as a private processing butcher for animals from farms. Around 2017 they expanded into wholesale for local markets. Export remains limited, but local demand is growing.

Their meats include species typical of the South African game-meat industry: kudu, impala, springbok, wildebeest, zebra and others. What began as a niche — somewhat stigmatised — trade is slowly gaining acceptance. Some supermarkets and lodges are carrying game meat; more restaurants are offering “veld flavour.”

Ina told me that in times of drought — when traditional livestock farming may suffer — game-meat businesses often see increased activity. Farms with overstocked wildlife or animals unable to survive drought may harvest and sell meat, skins and other resources. In this way, what might have been a loss can become income, conservation, and food security.

“Our parks are so small that they can’t sustain all the animals that are there,” Ina said. “Especially in drought years … when it’s not raining a lot you will see they die and then they sell the animals.”M

She sees game meat not only as a business, but as part of a broader sustainable economy — offering healthy, lean protein to consumers, easing pressure on overburdened habitats, and circulating value in rural and peri-urban communities.

More than meat and trophies — a conservation-economy model

What struck me during the tour was how holistic the operation is. It isn’t just about hunters bringing back trophies. It’s about using every bit of what exists: meat, skins, hides, horns, bones — even skulls, and decorative by-products. From full-body mounts to polished horn décor, from retail game-meat packages to furniture made from hoofs: this is a full-value chain.

Companies like Estelle Nel Taxidermy are members of formal trade associations and provide professional services — tanning, mounting, packing, export documentation — and in doing so, they help formalize trade in wildlife products.
Meanwhile, the game meat industry — though historically informal — is slowly growing more regulated. According to a recent national biodiversity-economy strategy, game-meat production supports economic growth, food security, and employment. The most commonly produced and consumed species: impala, kudu, wildebeest, springbok.

In other words: when properly managed, this sector has the potential to transform perceptions of wildlife — from being simply “wild animals” to resources that can feed, employ and uplift entire communities.

Challenges — logistics, stigma, regulation

But it’s not all smooth. As Pieter Swart highlighted, export logistics remain a bottleneck: only a few airlines transport trophies; shipping lines are often reluctant; sea freight to markets like the United States may come only every few months. This makes it harder for the industry to scale globally.
Domestically, the market for game meat and wildlife products still battles cultural and regulatory stigma. Many people still frown at game meat; supermarkets and restaurants are only slowly integrating it.

Regulation is another issue: for the industry to be sustainable, wildlife needs to be farmed or managed responsibly, harvesting must follow quotas, and processing must meet health and safety standards. When abattoirs, tanneries, and exporting agents comply with regulation, this gives the industry legitimacy — but it also requires oversight, capacity, and buy-in from all stakeholders.

A snapshot

Our visit painted a picture of a wildlife economy that’s evolving: where skilled artisans turn skins, horns, skulls into enduring art; where processors supply game meat to homes, restaurants and hotels; where farms, outfitters, taxidermists, meat processors, exporters, and even children (learning from mounted displays) all form part of an ecosystem.

It’s a world that challenges simplistic ideas of wildlife as either “pristine wilderness” or “endangered species.” Instead, it shows how — if managed with respect, regulation, and purpose — natural resources can sustain livelihoods, build economies, and forge a bridge between conservation and commerce.

For many of those involved — from Melanie Viljoen to Ina Hechter and Pieter Swart — it’s not just business. It’s home. It’s art. It’s the future.

BY NOKUTHABA DLAMINI

At the heart of Bela-Bela’s Driepdrift area lies Mabula Pro Safaris — a private predator breeding facility that, to many outsiders, represents one of the most controversial aspects of South Africa’s wildlife industry. But for the Zimbabwe Parks and Wildlife Management Authority (ZimParks) delegation, which recently toured the facility together with myself as a journalist from Zimbabwe, the visit provided an unusual opportunity: to see the behind-the-scenes reality of a commercial hunting lion breeding operation, far from the images often circulated in global media.

Led by Stephen Palos, Vice-Chair of the Sustainable Use Coalition Southern Africa (SUCo-SA) and CEO of the Confederation of Hunters Associations of South Africa (CHASA), the tour included a close look at lions bred under the South African Predator Association (SAPA) standards.

Inside the sanctuary, the group viewed 52 lions — including 12 adult males and 11 cubs — living in structured social groups within medium-sized enclosures. The animals walked freely, with access to shade, water, and open space.

An earlier visit to a predator sanctuary was, as pointed out by Palos, a stark contrast. Those were used to people whereas these would eat you in a heartbeat.

“These are breeding animals specifically, not pets,” he emphasized. “This is a breeding unit with the express purpose of producing lions for hunting. What you’re seeing here is very different from the popular ‘puppy farm’ narrative.”

Debunking the ‘puppy farm’ image

For years, global campaigns have depicted South African lion breeding as cruel and exploitative — with constant forced pregnancies, cubs immediately snatched from mothers, and animals confined in cramped cages. Palos argued that the facility before the delegation told a different story.

“Each enclosure functions as a pride,” he explained. “A male, a few females, different ages of cubs — just like in the wild, but within an enclosure. Look at the cleanliness, the condition of the animals, their behaviours. These animals are at ease.”

He stressed that cubs were not routinely separated from their mothers for tourism activities, and that animals destined for hunting were relocated to separate facilities to be raised with minimal human imprinting.

A fractured industry

Despite the orderliness observed at Mabula Pro, Palos admitted that the predator breeding industry suffers from fragmentation. Although SAPA prescribes standards for its members, adherence is voluntary.

“There are around 340 facilities in the country, but only about 43 are members of the association,” he said. “We cannot speak about those who choose to operate outside of these standards. That’s where the problems arise.”

What can African countries learn from each other?

After the tour, l asked what lessons Southern Africa can share across borders, including Zimbabwe.

Palos responded with a regional, long-term view.

“Every African country has something to teach and something to learn,” he said. “Wildlife is a renewable natural resource — but only if it’s managed properly.”

He contrasted South Africa’s fenced wildlife model with Zimbabwe’s largely open systems.

“South Africa relies heavily on fencing — from Kruger National Park to private ranches. But in Zimbabwe, Tanzania, Namibia, and elsewhere, you have vast open landscapes. Both systems work in their own contexts.”

Palos warned against “fortress conservation”, where communities are excluded from wildlife spaces — a model he says has failed people and wildlife alike.

Toward shared learning and mentorship

One of the strongest points he emphasized was the need for honest exchange between countries.

“It’s wonderful for us to learn from your challenges and successes,” he told the delegation. “But it’s even more important for us to show what works here, openly, and address our own challenges.”

He suggested that exchanges like this should evolve into:

Economic lessons from a controversial industry

Palos acknowledged that South Africa has become a global leader in game farming and wildlife production systems — but insisted this does not invalidate the strengths of other countries’ models.

“There is economic success here,” he said. “But it’s not the only way. Zimbabwe already has strong systems. A blend of your models and ours could be even better.”

For the Zimbabwean delegation, the visit provided an opportunity to observe a facility that challenges both critics and defenders of the captive breeding industry. Whether South Africa continues down this path or phases it out — as many activists demand — facilities like Mabulapro Safaris remain central to the debate.

The tour served as a reminder that wildlife management in Africa is varied, complex, and always evolving — shaped by history, ecology, economics, and human needs.

BY NOKUTHABA DLAMINI 

The Sustainable Use Coalition Southern Africa (SUCo-SA) has issued two strongly worded statements criticising decisions made at the CITES CoP20 conference in Uzbekistan, accusing Parties of undermining conservation success in southern Africa and ignoring evidence from range states.

In the first statement, SUCo-SA Vice Chair and the Confederation of Hunters Association of South Africa CEO Stephen Palos condemned the vote rejecting a proposal to remove the abundant southern giraffe from Appendix II. The proposal received 49 votes in favour, 48 against and 38 abstentions — including the 27-member EU bloc — falling short of the two-thirds majority required.

Palos called the outcome “yet another travesty of justice at the CITES CoP,” arguing that the decision reflects “a world dominated by an emotion before science philosophy in conservation.”

He singled out opposition from several African countries, saying:

“The most vocal objections made came from African countries with shocking records in conservation… where poaching, conflict, poverty, and desperation have decimated their wildlife, and now sell their souls to global anti-use/animal-rightist NGOs.”

Palos said the Chair “overlooked Eswatini and allowed none of the observer organisations an opportunity to speak,” forcing South Africa to call for a vote despite having “superbly presented” the proposal.

According to SUCo-SA, evidence showed that southern giraffe populations in Angola, Botswana, Eswatini, Malawi, Mozambique, South Africa, Zambia and Zimbabwe are “overwhelmingly increasing, with only one population reported as stable, and not a single population showing decline.”

The statement said this success is the result of “decades of effective national legislation, management frameworks, investment by private and community custodians, and sustainable-use incentives.”

But SUCo-SA argues that countries with no giraffe populations or poor conservation performance are influencing decisions that harm nations managing wildlife successfully.

“Once again, CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora) has managed to punish success and reward failure in conservation. And real people in southern Africa pay the price in hunger and deprivation.”

SUCo-SA: CITES Parties “killing with kindness” on rhino horn and ivory

In a second statement titled “CITES Parties Killing with Kindness at CoP20 – Rhino Horn & Ivory,” the SUCo-SA Executive criticised what it described as a predictable pattern where CITES Parties praise southern African conservation results while refusing to support related proposals.

The coalition said:

“They start by congratulating southern African range states for their ‘outstanding successes’… And then, without pause, they immediately announce that they will not support the proposal.”

The statement argued that many countries rejecting downlisting proposals come from regions where rhino or elephant populations have “collapsed or are entirely absent,” and that 47 years of trade bans and demand-reduction campaigns have failed.

“If 47 years of demand-reduction campaigns and trade bans have not saved rhino or elephants, at what point do we acknowledge that this approach is not working?” the coalition asked.

The statement questioned the positions of the EU, UK and USA, asking why they continue to “punish African conservation successes while rewarding failures” and why they “elevate the views of non-range states and discount the data, management systems, and lived realities of the countries that actually protect these species on the ground.”

According to SUCo-SA, southern African countries deserve practical support, not diplomatic praise that leads to policy obstruction.

“In the most diplomatic but patronising manner, southern African countries are told, in effect, to ‘go to hell, but enjoy the trip.’ This is what we mean when we say they are killing with kindness.”

The coalition said African states are “not asking for applause; they are asking for recognition of proven results” and the policy space to continue what works.

The statement concludes with a challenge to the global convention:

“CITES must decide whether it wants to remain a forum guided by evidence and sovereignty, or one led by political theatre and external pressure. The future of rhino and elephant conservation depends on that choice.”