BY BAYANDA NKATHA
The 17th edition of the Sanganai/Hlanganani World Tourism Expo has begun in Bulawayo, with over 450 local and international exhibitors participating.
The event started with a MICE Masterclass, where industry stakeholders gathered to discuss ways to leverage Meetings, Incentives, Conferences, and Exhibitions to boost tourism.
Deputy Minister of Tourism and Hospitality Industry, Tongai Mnangagwa, welcomed delegates and emphasized the industry’s potential to drive economic growth. He highlighted the need for investment in conferencing facilities to attract more activity and arrivals.
Key areas identified for unlocking tourism’s potential include:
– Harnessing technology
– Incentivizing travel
– Developing infrastructure
– Enhancing connectivity
The expo, hosted by the Government through the Zimbabwe Tourism Authority, aims to promote the tourism industry, particularly small operators who cannot attend international travel shows. The event will run until Saturday at the Zimbabwe Exhibition Centre.