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Ecstasy as Zimbabwe’s smallholder farmers secure European pineapple market

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BY TONDERAYI MUKEREDZI

In her wildest dreams, smallholder farmer Sarudzai Sithole never imagined that her pineapples could someday stock the produce section of Europe’s finest supermarkets.

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Now, the 34-year-old mother of five is part of a group of 45 farmers in Rusitu Valley in Chipinge, a district in Zimbabwean eastern province of Manicaland, who from December 2021 would be exporting nearly 50 tonnes of their pineapples to the Netherlands.

“This is the best experience I have heard in the 14  years that I have been growing pineapples.

“I have been selling my pineapples locally to buyers from Mutare, Harare and Bulawayo during this period, but it has been for a small profit.

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“I will be selling two tonnes, and at the price of 70 cents that we have been promised, the exported crop will greatly improve my life and that of my family,” an excited Sithole told IPS.

She says pineapple farming has enabled her to build a house, buy various household goods and send children to school.

She is increasing her crop hectarage, hoping that the rewards from the exported crop will empower her to electrify the family home, among other major home improvements.

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When growing the pineapples, Sithole says they do not apply fertilisers or chemicals but manure only.

Dudzai Ndiadzo, the Rusitu Fruit Growers and Marketing Trust administrator, said the farmers’ dream to export their produce to Europe became a reality in August (2021).

Their pineapples got organic certification from Ecocert Organic Standard, a French quality control body whose certification allows the farmers to send their organic products to international markets.

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The 45 villagers belong to the trust.

Farmers in Chipinge and most of Zimbabwe’s prime farming areas incur heavy post-harvest losses because their produce often rots by the roadside as they struggle to secure markets or transport their produce to the markets.

Chipinge farmers formed Rusitu Fruit Growers and Marketing Trust to market their crops. It represents over 1 300 farmers.

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The farmers were victims of Cyclone Idai. This tropical cyclone hit their home area of Chipinge and Chimanimani in 2019, killing over 180 people, destroying 7,000 households and infrastructure and leaving 4,000 people food insecure, but their pineapple crop was not destroyed.

Ndiadzo said most farmers have been growing pineapples but not on a commercial scale because the market for pineapples wasn’t that good.

“We are excited to be exporting because the local market for pineapples is poor. The money from the export market is better – it is double or more what we would have gotten here,” he told IPS.

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Confronted with market access challenges, Rusitu Fruit Growers and Marketing Trust engaged the country’s export promotion body, Zimtrade, which offered training and technical expertise to the farmers on how to grow pineapples organically.

In 2017, the farmers started working with Zimtrade to get organic certification and have been supported in the certification and export quest by organisations such as COLEACP, Embassy of Netherlands in Zimbabwe, and Netherlands based PUM and RVO International.

Zimtrade has a long-standing partnership with PUM, where experts offer technical interventions to Zimbabwean exporters in different sectors to improve their quality and production processes for export.

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Through the collaboration with PUM, Zimtrade developed links with food companies in the Netherlands that have made it possible for smallholders to export their crops.

Admire Jongwe, Zimtrade’s manager for eastern region, says the organic certification is a critical milestone in reaching the lucrative organic fruit market, especially in the United States of America, Netherlands, United Kingdom, Germany and other emerging markets such as the United Arab Emirates.

“The organic certification will enable the farmers to fetch as much as 30 percent premium on their produce in most supermarkets in Europe.

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This will improve their returns as well as boost their livelihoods from producing the pineapple,” he tells IPS.

Jongwe says with organic standards, the smallholder pineapple farmers will access the global pineapple market, which has grown from US$2,3 billion in 2011 to US$2,5 billion in 2020, according to Trade Map.

Zimbabwe averages US$18 million per year in the total trade value of fruit and vegetable exports.

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Figures from Zimtrade shows that during the first half of 2021, Zimbabwe’s horticulture exports topped US$30 million with tea, macadamia nuts, fresh flowers, leguminous vegetables, largely contributing to the revenue.

The country used to be one of Africa’s biggest exporters of horticulture, but horticulture exports have been tumbling over the years.

Europe is currently the largest export market for the Zimbabwean horticulture sector, with the Netherlands and the United Kingdom leading the pack. – IPS

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1 Comment

1 Comment

  1. Miss Marvellous Gondongwe

    January 19, 2023 at 10:29 am

    Can we have a farm visit as a new pineapple farm .

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Tsholotsho teacher dismissed over protest photo, union cries foul

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BY NOKUTHABA DLAMINI

A Tsholotsho teacher has been dismissed from the public service after participating in an online protest by taking a photo in class holding a placard demanding better wages, a move that has drawn sharp criticism from a teachers’ union.

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According to a letter dated April 10, 2026, from the Ministry of Primary and Secondary Education in Matabeleland North, Bridget Dhliwayo, a teacher at Zibungululu Secondary School in Tsholotsho District, was found guilty of misconduct and discharged from service with effect from May 14.

The dismissal letter, signed by Jabulani Mpofu, the Chief Director for Provincial Education Services in Matabeleland North, states that Dhliwayo violated public service regulations by taking a selfie inside a classroom on May 13, 2025, holding a placard reading: “We demand a fair wage; we say no more to slave wages. Sifuna imali now.”

Authorities said she shared the image on a WhatsApp group linked to the Amalgamated Rural Teachers of Zimbabwe (ARTUZ) and failed to conduct lessons over several days in May 2025, in breach of her duties.

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“This is not the first time that you have been found guilty of misconduct,” the letter reads, adding that Dhliwayo had previously received warnings.

However, ARTUZ condemned the dismissal in a statement posted on X, arguing that the action criminalises labour activism.

“Since when has exercising labour rights become a dismissible offence?” the union said, describing the incident as part of an online demonstration campaign over low salaries.

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Zimbabwean teachers, represented by groups such as ARTUZ, have long protested against poor pay and working conditions, often clashing with authorities over strikes and demonstrations, which are tightly regulated under public service rules.

The letter advises Dhliwayo that she may appeal the decision to the Labour Court or seek a review through the Public Service Commission within 21 days, although such processes do not automatically suspend the penalty.

The Ministry of Primary and Secondary Education had not publicly commented on the union’s claims at the time of publication.

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Nkayi’s mortuary crisis leaves families racing against time

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BY NOKUTHABA DLAMINI

When an elephant trampled Mbusi Mabhena to death two weeks ago in Mthoniselwa village in Nkayi, his family’s grief was swiftly compounded by another ordeal.

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By the following day, he had been buried.

In Ward 13 of Nkayi district, there was no time for a traditional week-long wake or a post-mortem examination. There is no mortuary.

Local leaders say immediate burials have become common in parts of Nkayi and neighbouring Lupane, where families cannot preserve bodies due to a lack of cold storage facilities.

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Weston Msimango, the councillor for Ward 13, said Mr Mabhena’s body was covered with sand before burial in an attempt to slow decomposition.

“It has become normal for people to be buried within 24 hours,” he said. “We have no facilities to keep them.”

The problem centres on Mbuma Mission Hospital, the main referral hospital for Nkayi and Lupane districts. Despite serving thousands of people, it has never had a mortuary.

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For many villagers, transporting a body to cities such as Bulawayo or Gweru is too expensive. As a result, families resort to improvised methods to manage the smell of decomposition while making urgent burial arrangements.

Thandiwe Moyo, from Mkalathi village, said families often use sand and bananas to try to reduce odours while waiting for a few relatives to gather.

“To bury someone you love within 24 hours, without a proper goodbye because there is no cold room, feels like we are disposing of trash rather than honouring a life,” she said.

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Residents say the lack of basic infrastructure contrasts sharply with the political rallies occasionally held in the district.

Jabulani Hadebe, the Member of Parliament for Nkayi South, has criticised what he describes as a lack of political will to address the issue.

He pointed to a large 2023 election rally in the area, attended by senior political figures, as an example of misplaced priorities.

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“Leaders had an opportunity to visit the hospital, see what was missing and help,” he said. “Instead, the focus was on displays of wealth.”

Hadebe also alleged that some people who attended the rally were given spoiled food and later fell ill, though this claim could not be independently verified.

Sibusiso Sibanda, from Gonye village, said residents struggle to reconcile the arrival of luxury vehicles at rallies with the absence of a basic mortuary facility.

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“They can come with big cars and give out meat, but they cannot finish a small room at Mbuma to keep the dead,” he said.

He added that without funeral insurance or money for transport, families have little choice but to bury relatives quickly.

“In the morning you are alive. If you die and you do not have a funeral policy, by evening you are in the sand,” he said. “There is no dignity left.”

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Villagers in Somakantane said the absence of a mortuary has also disrupted cultural practices that require the body to remain at home for several days before burial.

The situation is not unique to Nkayi. Lawmakers have raised similar concerns in Binga, where some hospitals also operate without mortuary facilities.

Despite the issue being raised in Parliament, there has been no formal response from the government indicating when mortuaries might be built or repaired in affected districts.

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The Ministry of Health’s spokesperson, Donald Mujiri, could not be reached for comment.

SOURCE: CITE

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Zimbabwe moves to support human-wildlife conflict victims

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BY NOKUTHABA DLAMINI

Cabinet has officially approved a transformative National Wildlife Policy, marking the first major overhaul of the sector’s regulatory framework in over three decades.

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For the communities of Matabeleland North—from the elephant-dense corridors of Hwange to the tourism heartbeat of Victoria Falls—the policy promises a radical shift in how local people coexist with and benefit from the country’s natural heritage.

Presented by Finance minister Mthuli Ncube on Tuesday, the new policy acknowledges that the wildlife sector has been “remarkably transformed” since the current laws were enacted in 1992.

The updated framework seeks to align Zimbabwe with modern international best practices, moving toward a “vibrant wildlife-anchored economy” that directly supports national development.

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For residents of Hwange and Victoria Falls, the most critical breakthrough is the policy’s explicit focus on human-wildlife conflict (HWC).

The framework provides for the implementation of the Human-Wildlife Conflict Relief Fund, specifically designed to provide benefits and support to victims of wildlife encounters.

This is paired with new regulations for CAMPFIRE (Communal Areas Management Programme for Indigenous Resources) and the establishment of dedicated wildlife corridors to reduce dangerous interactions between animals and human settlements.

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The policy is built upon 10 strategic pillars, including community-based natural resources management and the equitable sharing of benefits.

Crucially, the government now recognises wildlife as a “public resource,” with the policy aiming to support devolution and enhance “active community participation.”

This ensures that present and future generations in Matabeleland North are not just neighbours to the game reserves, but active stakeholders in its socio-economic success.

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However, community members say the success of the policy will depend on how effectively benefits are devolved to grassroots level.

“We have heard policies before, but what matters is whether the money reaches us,” said a Hwange villager, Eslina Ndlovu from Nemanhanga. “Our schools are struggling, some do not even have adequate classrooms or learning materials. If wildlife revenue is coming from our areas, it should help improve our education system.”

Another villager,Joseph Mwembe from Vukuzenzele village under Chief Mvuthu, echoed similar sentiments, calling for investment in health services. “We are living with wildlife every day, but our hospitals are not equipped. We don’t have proper referral hospitals or machines. If this policy is serious about supporting communities, then we must see that money building clinics, equipping hospitals, and improving services here in Matabeleland North,” he said.

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Villagers stressed that without tangible improvements in infrastructure and social services, the policy risks falling short of its intended impact.

“If communities do not benefit in real terms, then it defeats the whole purpose of calling wildlife a national resource,” added Ndlovu.

The policy also introduces measures for fisheries conservation and the protection of indigenous plant species, with strict penalties for violations that threaten resource sustainability.

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