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Ecstasy as Zimbabwe’s smallholder farmers secure European pineapple market

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BY TONDERAYI MUKEREDZI

In her wildest dreams, smallholder farmer Sarudzai Sithole never imagined that her pineapples could someday stock the produce section of Europe’s finest supermarkets.

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Now, the 34-year-old mother of five is part of a group of 45 farmers in Rusitu Valley in Chipinge, a district in Zimbabwean eastern province of Manicaland, who from December 2021 would be exporting nearly 50 tonnes of their pineapples to the Netherlands.

“This is the best experience I have heard in the 14  years that I have been growing pineapples.

“I have been selling my pineapples locally to buyers from Mutare, Harare and Bulawayo during this period, but it has been for a small profit.

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“I will be selling two tonnes, and at the price of 70 cents that we have been promised, the exported crop will greatly improve my life and that of my family,” an excited Sithole told IPS.

She says pineapple farming has enabled her to build a house, buy various household goods and send children to school.

She is increasing her crop hectarage, hoping that the rewards from the exported crop will empower her to electrify the family home, among other major home improvements.

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When growing the pineapples, Sithole says they do not apply fertilisers or chemicals but manure only.

Dudzai Ndiadzo, the Rusitu Fruit Growers and Marketing Trust administrator, said the farmers’ dream to export their produce to Europe became a reality in August (2021).

Their pineapples got organic certification from Ecocert Organic Standard, a French quality control body whose certification allows the farmers to send their organic products to international markets.

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The 45 villagers belong to the trust.

Farmers in Chipinge and most of Zimbabwe’s prime farming areas incur heavy post-harvest losses because their produce often rots by the roadside as they struggle to secure markets or transport their produce to the markets.

Chipinge farmers formed Rusitu Fruit Growers and Marketing Trust to market their crops. It represents over 1 300 farmers.

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The farmers were victims of Cyclone Idai. This tropical cyclone hit their home area of Chipinge and Chimanimani in 2019, killing over 180 people, destroying 7,000 households and infrastructure and leaving 4,000 people food insecure, but their pineapple crop was not destroyed.

Ndiadzo said most farmers have been growing pineapples but not on a commercial scale because the market for pineapples wasn’t that good.

“We are excited to be exporting because the local market for pineapples is poor. The money from the export market is better – it is double or more what we would have gotten here,” he told IPS.

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Confronted with market access challenges, Rusitu Fruit Growers and Marketing Trust engaged the country’s export promotion body, Zimtrade, which offered training and technical expertise to the farmers on how to grow pineapples organically.

In 2017, the farmers started working with Zimtrade to get organic certification and have been supported in the certification and export quest by organisations such as COLEACP, Embassy of Netherlands in Zimbabwe, and Netherlands based PUM and RVO International.

Zimtrade has a long-standing partnership with PUM, where experts offer technical interventions to Zimbabwean exporters in different sectors to improve their quality and production processes for export.

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Through the collaboration with PUM, Zimtrade developed links with food companies in the Netherlands that have made it possible for smallholders to export their crops.

Admire Jongwe, Zimtrade’s manager for eastern region, says the organic certification is a critical milestone in reaching the lucrative organic fruit market, especially in the United States of America, Netherlands, United Kingdom, Germany and other emerging markets such as the United Arab Emirates.

“The organic certification will enable the farmers to fetch as much as 30 percent premium on their produce in most supermarkets in Europe.

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This will improve their returns as well as boost their livelihoods from producing the pineapple,” he tells IPS.

Jongwe says with organic standards, the smallholder pineapple farmers will access the global pineapple market, which has grown from US$2,3 billion in 2011 to US$2,5 billion in 2020, according to Trade Map.

Zimbabwe averages US$18 million per year in the total trade value of fruit and vegetable exports.

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Figures from Zimtrade shows that during the first half of 2021, Zimbabwe’s horticulture exports topped US$30 million with tea, macadamia nuts, fresh flowers, leguminous vegetables, largely contributing to the revenue.

The country used to be one of Africa’s biggest exporters of horticulture, but horticulture exports have been tumbling over the years.

Europe is currently the largest export market for the Zimbabwean horticulture sector, with the Netherlands and the United Kingdom leading the pack. – IPS

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1 Comment

1 Comment

  1. Miss Marvellous Gondongwe

    January 19, 2023 at 10:29 am

    Can we have a farm visit as a new pineapple farm .

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Nkayi

Burial preparations underway for Nkayi well tragedy victims

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BY NOKUTHABA DLAMINI 

The Nkayi community is preparing to lay to rest the Grade 2 pupil and his neighbor who tragically died in a gas-filled well in Ward 19 last week.

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According to Ward 19 Councillor Thubelihle Mabuza Ncube, the young Grade 2 boy is scheduled to be laid to rest today, while the other deceased individual will be buried tomorrow. The community is currently awaiting the arrival of the bodies from the Nkayi regional mortuary. The remains were recently delivered back to the regional mortuary following the completion of postmortem examinations in Bulawayo.

The double fatality occurred when the young student was reportedly lured into a neighbor’s well by an elder to retrieve a bucket in exchange for sweets. The child was quickly overcome by suspected carbon monoxide and a total lack of oxygen. A neighbor who entered the shaft in a desperate rescue attempt also perished after being overwhelmed by the toxic air.

Due to the hazardous conditions within the well, rescuers were unable to enter the shaft and had to use a makeshift wire tool to retrieve the bodies from the surface. Councillor Ncube previously expressed deep distress over the incident, noting that Nkayi is hurting deeply.

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While the community mourns, legal proceedings are also in motion. The councillor has indicated that the accused in the matter has been charged by the police. This update follows a series of tragic events in the Nkayi district, including a recent fatal elephant attack in Ward 13.

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Binga

Poet’s pen turns to philanthropy: Obert Dube’s mission to clothe and educate Zimbabwe’s youth

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BY NOKUTHABA DLAMINI

For Obert Dube, a renowned African poet, the stage is no longer just a place for performance; it has become a platform for a massive humanitarian effort aimed at Zimbabwe’s most vulnerable children. Since November, Dube has traversed the rugged terrains of Matabeleland North and South, visiting over 100 schools to provide essential supplies to students who, much like his younger self, are struggling to stay in the classroom.

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Obert Dube

Dube, who describes himself as an “African poet… born and bred in Zimbabwe,” has dedicated his career to what he calls a “mission of mercy.” His work focuses on children who are often forced to drop out due to a lack of school fees or basic stationery. “I’m an African poet… a philanthropist engaged in a special mission,” Dube said in a recent interview. “I help vulnerable children… who sometimes fail due to school fees. Some approach me for help with registering for examinations.”

The poet’s motivation is deeply rooted in his own childhood trauma. Raised by a widowed mother who passed away before his final exams, Dube became a “child parent” at a young age. He recalls the humiliation of attending school in borrowed uniforms and the struggle of trying to learn without the most basic tools. “I remember some raised by elderly grandparents… their parents are passed on,” Dube explained, noting that many guardians cannot afford books. “They will spend the rest of the time at school without writing, and that is what is contributing to low pass rates.”

To fund this initiative, Dube allocates 30 percent of his earnings from every performance to purchase stationery and pay school fees. His reach has expanded to districts including Nkayi, Binga, Lupane, and Hwange. While he started alone, his social media presence has attracted global support, including a Zimbabwean-born UK citizen who recently donated football kits for the schools. “This is a different thing collectively that builds helping our own communities,” Dube said.

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In the community

Elephant kills villager in Nkayi, authorities launch investigation

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BY NOKUTHABA DLAMINI

An elephant trampled a villager to death overnight in Mthoniselwa village in Ward 13 of Nkayi district, local authorities said on Sunday, in the latest human-wildlife conflict incident in the area.

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The fatal attack occurred in the early hours of the morning, according to community leaders, who said the victim was attacked near the homestead.

“We have received a report from our Lupane Investigations Office regarding a tragic incident in Mthoniselwa village, Ward 13 of Nkayi, where a villager was trampled by an elephant,” said Zimbabwe Parks and Wildlife Management Authority (ZimParks spokesperson Luckmore Safuli.

“Further details regarding the identity and circumstances surrounding the deceased are still pending. ZimParks personnel are actively conducting assessments in the area to gather more information. Additionally, the Nkayi Rural District Council officers, in collaboration with the Zimbabwe Republic Police, are on site to investigate the incident and conduct community awareness initiatives,” Saffouli added.

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A message circulated in local community groups earlier in the day alerted residents to the incident and urged caution.

“We received a sad report from police this morning of a person who was attacked and killed by an elephant at night in Mthoniselwa, Ward 13. ZimParks has been notified and a ranger is on the way to track the elephant,” the message read.

Community leaders also urged residents to report the presence of dangerous wildlife and to remain vigilant to avoid further tragedies.

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Zimbabwe has in recent years recorded a rise in human-wildlife conflict cases, particularly involving elephants, as animals stray into villages in search of food and water.

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